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Brekkie28,055 posts since 4 Jan 2003
HTV Wales Wales Today
I'd like them to understand the dynamic of the 2 they have now. The 2 isn't supposed to be a bouncy personality, it's supposed to be an object which is either subjected to something and/or dressed up in a particular way.

Says who? Once again TV Forumers getting tied up in branding rules that don't actually exist.

Martin Lambie-Nairn.

25 years ago.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
Interceptor649 posts since 20 Oct 2014
Says who? Once again TV Forumers getting tied up in branding rules that don't actually exist.

Martin Lambie-Nairn.

25 years ago.

Then scrap the idents from that era and replace them. I happen to think they're great and far better than any of their successors. But if they're back, and this is the identity, then it should be just that and anything that coexists should be compatible.
Neil DG2,466 posts since 4 Jan 2003
Granada North West Today
It's odd. On one level, I quite like the feel of it (although it seems a bit pointless having one which will only be used for a short period).

On another level, I don't quite like the movement the CGI has given the 2. Like others have said, I prefer the idea of the 2 as a solid block.
JAS843,129 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
Tell that to Thames and Border. Both of them were using their 1970 idents right up to 1989 - Thames replaced theirs with an anniversary ident (which would clearly have been temporary, but ended up replaced early), then Border's finally bit the dust a few months later with the introduction of the original ITV generic ident. Both regions could have easily still been using 20 year old idents into the 1990s had the 1989 generic not existed. The only reason nobody was still using 1960s idents in 1991 was technology. BBC1's 1969 ident technically ran until 1985 - all they changed in the interim was the colours and the wordmark. They replaced the mirror globe when CGI was able to render an anti-aliased globe. Quite a few ITV regions had one ident from 1970 until the mid 1980s, before switching to CGI. If that tech hadn't come along they would have likely stuck with what they had.
Jonny3,897 posts since 27 Nov 2006
Tyne Tees Look North (North East)
In mildly curious news that probably means naff all beyond BBC Two brand consistency being decidedly absent, a new trailer released today uses the classic Lambie-Nairn shape "2":


Not quite sure how such things even happen but there we are. If it's the start of a move back towards the more aesthetically pleasing original numeral (bringing the surrounding presentation in line with the idents) then I'm all for it; if it's more of the same random sloppiness then quelle surprise .