New `cheeky` BBC2 idents

Plus, if you take cheeky to mean impertinent, discourteous, disrespectful or impolite... in Chinese culture it is considered taboo to disfigure a depiction of a dragon. Whether configuring a depiction into a figure counts as disfiguring or not I can't figure.

There truly are no winners here...

Won't somebody think of the Daily Mail?

I wish I'd never asked!

Going back to the show, there is a repeat tonight, for England and Ni at 23.05 wales later on, but Scotland does not have time,

what on earth do you want from it then? Easily better than anything from the Window era while great to have an ident made this century on BBC2. It's let down hugely by the box and "China Season" aston, but the ident itself shows that if the BBC could be bothered they could breathe new life into the 2.

I'd like them to understand the dynamic of the 2 they have now. The 2 isn't supposed to be a bouncy personality, it's supposed to be an object which is either subjected to something and/or dressed up in a particular way. There is loads of scope to do an ident with the same overall feel without resorting to the frankly cheap and overdone "give the 2 some attitude".

Says who? Once again TV Forumers getting tied up in branding rules that don't actually exist.

But does it really need to recapture the magic or forge it's own path?

Martin Lambie-Nairn.


If they want to do that then fair enough but you need to stop the good ones and go down that path fully. Idents like this, and the snooker one from last year, are just making the whole thing more of an incoherent mess.

To be honest, I quite like the ident. It reminds me of the 2001-2007 idents which for me pip the 1991 set to the post as my favourite set of idents. Also on the issue of the 1991 '2' being purely an object with no personalty, the stings would beg to differ as would the swan, Dalek etc. idents.

These are just likenesses formed by a fixed shape 2. There's a difference.

I agree this would work better alongside the yellow idents, which for me always felt like cheap imitations.