New C4 logo!

I had a quick scan, couldn't see any topics yet. Apologies if this has been posted before.

http://blogs.guardian.co.uk/theguide/archives/tv_and_radio/2004/12/.html

One Word - AWFUL

Agreed

Um... it's just the current one with a 3D effect.

I note that this is part of the guideblog. I suspect/hope the logo wouldn't be against a white background if this is the actual logo.

i have to say it is a bit of a weird thing to look at ..........

http://blogs.guardian.co.uk/theguide/archives/c4logo.jpg

It's the big white TWO all over again!

I hate it becuase I was toying with that very same concept in Illustrator during a slow moment.

I don't think we should judge until we see it on screen, it look look entirely different. Though, I think this logo disproves everyone who says they are ditching the blocks logo- they clearly aren't.

In fact, if you add a splash of colour to the blocks...

http://www.rp-networkservices.com/tvforum/uploads/four.jpg

Hmmm... I think we will have to wait until we see it as and ident. Remeber everyone hated the 1999 blocks at first (if I remeber properly) but now they are considered a design classic.

I does look odd however, but I'm glad they kept the olg logo we could have ended up with some thing like =four= instead

Well it always was in 3D till the mid nineties! It's lacking an edge somewhat - probably be better if the lightsource is moving