This is a trailer that's going out every other break during E4 Music, if someone can cap it please? It has the band sitting down playing a tune, the camera pans right as the perspective forms up a load of flashing lightbulb formations to form the '4'. Is this the first ident they've made that uses real world objects in the correct physical location, rather than done on computer?
There's indeed something very 'natural' about the block formation on this one; not that the others aren't convincing in texture to fit with scenery though. Just that this one is perceived by be as genuine overall.
If someone hasn't got you a cap later, I'll post the video as RM.