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New BBC1 idents

(December 2004)

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SP
Spencer
edwin3001 posted:
just out of interest, do we know when the BBC plan to remove the dancers? personally, i can't take much more


I would guess that they'll go once Lorraine Heggessey does - whenever that may be. Changing the branding is a common way for channel controllers to make their mark, so I wouldn't be surprised if the next one will introduce something new soon after taking over.

The dancers have never been especially popular either outside or within the BBC and I get the feeling they've only been kept so long because those responsible don't want to lose face.
DA
DAS Founding member
Spencer For Hire posted:
The dancers have never been especially popular either outside or within the BBC and I get the feeling they've only been kept so long because those responsible don't want to lose face.


Is that the main conclusion of the Spencer For Hire/MORI poll that was conducted?

Everybody knows that it really gets me when people say things like that. The dancers do their job, and they do the job well. The job is to create a brand for BBC One. Yes, they get stick - but then again, you couldn't have a particularly amazing conversation about a balloon.

They haven't been ditched because there's no reason to ditch them, quite simply. Other than TV Ark regulars wanting the balloon back to fill some kind of void, the idents are staying put.

And no. Lorraine Heggessey is not a satanist.
NE
Neil__
DAS posted:
Other than TV Ark regulars wanting the balloon back to fill some kind of void, the idents are staying put.

See? I think this is where they've been going wrong all these years. Balloons are far too modern. Personally, I look forward to seeing the reappearance of a mechanical spinning globe.
SP
Spencer
DAS posted:
Spencer For Hire posted:
The dancers have never been especially popular either outside or within the BBC and I get the feeling they've only been kept so long because those responsible don't want to lose face.


Is that the main conclusion of the Spencer For Hire/MORI poll that was conducted?


No, just stating the obvious. Believe it or not I do have contact with people outside this forum and I know a lot of people who work within the BBC. So far I've yet to hear anything but negative comments about the dancers.

Quote:
Everybody knows that it really gets me when people say things like that. The dancers do their job, and they do the job well. The job is to create a brand for BBC One.


How well they work is surely based on personal opinion. You'd need to conduct a MORI poll to establish conclusively that they do their job. Wink

Quote:
And no. Lorraine Heggessey is not a satanist.


I know you're on some kind of Lorraine Heggessey defence crusade, but there's no need to jump down the throat of anyone who mentions her in passing. I actually wasn't launching a personal attack on her.
DA
DAS Founding member
Spencer For Hire posted:
DAS posted:
Spencer For Hire posted:
The dancers have never been especially popular either outside or within the BBC and I get the feeling they've only been kept so long because those responsible don't want to lose face.


Is that the main conclusion of the Spencer For Hire/MORI poll that was conducted?


No, just stating the obvious. Believe it or not I do have contact with people outside this forum and I know a lot of people who work within the BBC. So far I've yet to hear anything but negative comments about the dancers.


Fair enough - I'm just intrigued how these people you know project the idea that among millions of people across the country, the idents have never been particularly popular. As popular as an ident can ever be, the dancers surely get as much (perhaps even more?) attention as the balloons ever did - and at the end of the day, that's the ultimate function of an ident. I'm also intrigued how everyone can predict the idents being taken off when Heggessey leaves... but there you go.

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Quote:
Everybody knows that it really gets me when people say things like that. The dancers do their job, and they do the job well. The job is to create a brand for BBC One.


How well they work is surely based on personal opinion. You'd need to conduct a MORI poll to establish conclusively that they do their job. Wink


I got one done last Tuesday *actually*.

All I'm saying is the point of an ident is to get the channel noticed - and the dancers have certainly done that. There's no subjectivity in that point, surely. If you want my subjective opinion, I think the idents are very poorly implemented - the idea has potential, but the way they've been done looks slightly tacky and generally not very good. At the same time, they're doing their job and there really is no justifiable reason why they would be pulled.

Quote:
Quote:
And no. Lorraine Heggessey is not a satanist.


I know you're on some kind of Lorraine Heggessey defence crusade, but there's no need to jump down the throat of anyone who mentions her in passing. I actually wasn't launching a personal attack on her.


Deja vu. I'm not her lover or anything, I'm merely pre-empting the people who come along and say HEGESAY'S A BITCH COS IS DANCERS or start rehearsing their brick throwing techniques.
SP
Spencer
DAS posted:
Spencer For Hire posted:
DAS posted:
Spencer For Hire posted:
The dancers have never been especially popular either outside or within the BBC and I get the feeling they've only been kept so long because those responsible don't want to lose face.


Is that the main conclusion of the Spencer For Hire/MORI poll that was conducted?


No, just stating the obvious. Believe it or not I do have contact with people outside this forum and I know a lot of people who work within the BBC. So far I've yet to hear anything but negative comments about the dancers.


Fair enough - I'm just intrigued how these people you know project the idea that among millions of people across the country, the idents have never been particularly popular. As popular as an ident can ever be, the dancers surely get as much (perhaps even more?) attention as the balloons ever did - and at the end of the day, that's the ultimate function of an ident. I'm also intrigued how everyone can predict the idents being taken off when Heggessey leaves... but there you go.


To be fair, there's nothing scientific in my assumptions but we all base our opinions of public concensus on what we hear from those around us. If I'd heard people saying how nice the dancers were (as incidentally I did with the balloon) I'd assume differently.

As for the idents going when Heggessey does - as I said in my initial post, this was a guess - just based on the activities of other new channel controllers.

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Everybody knows that it really gets me when people say things like that. The dancers do their job, and they do the job well. The job is to create a brand for BBC One.


How well they work is surely based on personal opinion. You'd need to conduct a MORI poll to establish conclusively that they do their job. Wink


I got one done last Tuesday *actually*.

All I'm saying is the point of an ident is to get the channel noticed - and the dancers have certainly done that. There's no subjectivity in that point, surely. If you want my subjective opinion, I think the idents are very poorly implemented - the idea has potential, but the way they've been done looks slightly tacky and generally not very good. At the same time, they're doing their job and there really is no justifiable reason why they would be pulled.


I think it's a bit simplistic to say that the idents are only there to get noticed. They're also there to convey an image for a channel. I think it's here that the dancers fall down (so to speak). For me they just don't say 'this is Britain's flagship channel'. So I'd say how well they convey a channel's image *is* subjective.

Completely agree with you on the way they were implemented though.

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And no. Lorraine Heggessey is not a satanist.


I know you're on some kind of Lorraine Heggessey defence crusade, but there's no need to jump down the throat of anyone who mentions her in passing. I actually wasn't launching a personal attack on her.


Deja vu. I'm not her lover or anything, I'm merely pre-empting the people who come along and say HEGESAY'S A BITCH COS IS DANCERS or start rehearsing their brick throwing techniques.


Oh but come on, she is an evil witch and deserves burning. Plus she is currently harbouring Osama Bin Laden because he's her best mate - not forgetting also that she started World War 2 and eats fluffy kittens alive. Wink
NE
Neil__
Quote:
They're also there to convey an image for a channel. I think it's here that the dancers fall down (so to speak).


A fantastic image.

I think when the current BBC1 idents are replaced at least one or two of them should be re-shot with the people involved falling over as the balloon sweeps overhead and is punctured on the workings of the new mechanical rotating globe.
MA
Matrix
IDENT IDEAS AND RANDOM FACTS OF NO USE WHAT SO EVER...
- The Dancers you see "fall" down the giant pieces of cloth are from Shropshire, My home country. Anyway these dancers had to do so many re-takes becuase they would come down, and well carry on until the crash mat. Pitty they don't show them!
- Why not have animated idents like 2,3 and 4?
- Feature and ident with Lorriane been attacted to a rack, while having her jailers "rhythmically dancing" to the beat of her scream?
RO
roo
The idents may be there to 'convey an image for the channel' but I'd love for someone to spend a week in Excel to make me some exciting charts and graphs to illustrate the brand recognition from idents.

In fact, the only example I can ever remember where a change in idents has clearly benefited a channel was the relaunch of BBC Two in 1990 or whenever it was...
BC
BlackCat Founding member
Barney Boo posted:
The idents may be there to 'convey an image for the channel' but I'd love for someone to spend a week in Excel to make me some exciting charts and graphs to illustrate the brand recognition from idents.

In fact, the only example I can ever remember where a change in idents has clearly benefited a channel was the relaunch of BBC Two in 1990 or whenever it was...


It was 1991, and yes, that particular success was what started the obsession with rebranding that has loomed over TV presentation ever since.
R2
r2ro
Tumbler?! I just hope that you're wrong - it sounds terrible!
AC
Acrobats
So the day is here..... Surprised

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