I like BBC Three's new idents
And I would like too see more new titles in the future. But in my view make them look even better by adding some extra niceness to the logo or make the titles look bigger & the logo smaller.
As I've banged on about before - don't designers look at these idents in the real world of SD low-ish bit-rate Freeview, and not just on their monitors in the design studio.
Just me that thinks these are the worst idents BBC Choice/Three have ever had? It's the sort of thing I might have expected for an ITV2 rebrand 10 years ago.
I think they look brilliant. The only problem I really have with them is the logo not being in it after the first few seconds. I wish it was a bit clearer in the animation. Especially the first one. But I suppose its not needed all the way through as we will come so associate them with BBC THREE.
Unless I'm mistaken, 60 Seconds has only had three different looks in its history. The original white and blue look lasted from its launch in 2001 until BBC Choice's closure in 2003, the second lasted from BBC Three's launch until the 2008 pink rebrand, and the current one has stayed in place since the rebrand.
