New BBC Self Promo

I did put this in the "BBC One Christmas Idents 2020" thread in a response to another comment but then I thought perhaps this would be better in its own thread.



This aired at 11:30pm tonight, it looks like a self promotional video for BBC programming, pretty much what "BBC" stands for programming wise, I think is what its getting at.

I'm sure there have been other promo videos in the past (best known example is probably the Small People one from the 1990s) but surely there have been others?

Thanks. They're really making up there for not getting the backronym in earlier in the year with the "Bringing Us Closer" campaign.

That end animation is beautifully satisfying.

They should've used 'Bringing Britian Closer' though.

And what's going on with those news graphics. Have they not tuned tot heir own news service in the last 2 years

that's funny, i always thought it meant "boring brown chocolate"

and yes, there are indeed bbc promo vids:

What a brilliant and clever film highlighting exactly what the BBC do across all of their brands and genres. I agree on the end animation being satisfying, proving that there is a lot of creativity at the corporation... though it may have been created by a branding agency.

Who can forget this?

In fairness though, Perfect Day came to be seen more as a Children in Need single than a BBC self-promotion video, although it could probably be argued that came about because of the success of the original promotion.

And Perfect Day was soon followed by the Small People campaign - which although focusing on childrens programmes arguably ended up being the bigger campaign for the BBC.

Pity the website for Small People doesn't exist any more (it looks it had been removed by August 2003, then redirected to the BBC's Info page, and then that had vanished altogether by 2014.

However thanks to the Internet Archive/Wayback machine (some images are missing but that's the nature of this):
https://web.archive.org/web/19991104020900/http://www.bbc.co.uk/smallpeople/film.shtml

Some other BBC promotions that are linked from the website that I wasn't aware of are:

BBC's World Famous Faces - "The BBC follows up its successful licence payers' information film Perfect Day with a new series of endorsements by World Famous Faces - figures from the arts, sport and politics. "
https://web.archive.org/web/19990209085207/http://www.bbc.co.uk/info/famous/

People's Passions - "A new line up of people star in a 40 second film, following up the recent 'People's Passions' film and demonstrating how the BBC promises to fuel everyone's passions over the coming year. A clothes fanatic and schoolgirl radio hams feature in this latest film, together with Rose the gardener from the previous version. "
https://web.archive.org/web/19990224160848/http://www0.bbc.co.uk/info/passions/

The film mentioned doesn't appear to have made its way to YouTube, I presume it was transmitted?

When I saw this last night, I was really hoping it would lead in to a new look for BBC 1, but sadly not.