I've been meaning to post this, because it's a messy slide and shows how inconsistent and poorly designed the BBC's graphic design is these days.
Instead of a BBC Online logo, we just have the bog standard BBC logo for 'going online' and the URL isn't actually placed there, it's hidden in the bottom left. The BBC Two logo is correct, but the BBC Radio 4 logo is completely wrong. The BBC World War One logo is well designed but it feels a bit sloppy using Gill Sans again when something that compliments that logo could be used.
I don't mean to be rude. But even just a few years back the BBC weren't this sloppy, and the graphics we see from ITV, Channel 4 and Channel 5 are of a much higher standard, more professional and consistent, with Channel 5 being particularly good at special endboards or idents for particular programmes.
On the subject of BBC Radio logos, I wish they would bring the Radio 1 and 1Xtra websites in line with the others. The logos used look so strange without the BBC branding.
They look even worse now that they've added the iPlayer Radio banner.
I get that they don't want to replicate the BBC logo but I've always found it to look out of place.
Why the need for two BBC One logos when that's all they're promoting? It's simple, basic things like this which make the world's biggest and arguably best broadcaster look amateurish. Now more than ever branding matters, and it doesn't have to be shiny and complex - just neat and tidy.
The boxes have to go and a new uniform style for cross-BBC promotion drawn up. Everything seems encumbered by having to incorporate these horrid, awkward blocks of clashing colour.
The BBC Sport team are the only ones who've managed to make them passable and even then there are too many occasions when they are presented at too small a size. They are no longer fit for purpose.
The boxes have to go and a new uniform style for cross-BBC promotion drawn up. Everything seems encumbered by having to incorporate these horrid, awkward blocks of clashing colour.
So you want a uniform style, without a uniform way of displaying the logos?
Yes, you could get rid of the coloured backgrounds to the logos, but you're still going to be constrained by the same box if you want it to look nice and be flexible / easy to use.
A bigger problem is trying to put too much stuff inside the boxes. There's never going to be a nice way of putting a box saying "BBC one HD Northern Ireland" next to one saying "BBC Radio 1".
So you want a uniform style, without a uniform way of displaying the logos?
Yes, you could get rid of the coloured backgrounds to the logos, but you're still going to be constrained by the same box if you want it to look nice and be flexible / easy to use.
A bigger problem is trying to put too much stuff inside the boxes. There's never going to be a nice way of putting a box saying "BBC one HD Northern Ireland" next to one saying "BBC Radio 1".
I don't see why the only uniform solution has to be "stacked in a box" (with or without a background).
As you say yourself, that format is broken as it is unable to contain all the information current BBC services entail and still look tidy and legible (whether on its own or next to other logos). They don't work at small sizes and so always require a large amount of screen space.
I just think there has to be a better common style solution out there. And if there genuinely isn't, then a new cross-promotion template should be drawn up so they can at least be deployed consistently, within a defined grid.
