Some of them are "the sound of [area]" while others have gone for a very generic "the sound of where we live". I'd imagine BBC Radio London will be "the sound of London".
I'm not a fan of these jingles, but part of it is the way they're used on air. I'm listening to a BBC local while I type this, and the on-air presenter uses production designed to be an hour opener for every single link (as listed on this page
, the full hour opener with the build and everything!), with the jaunty bed twittering away in the background and plenty of good old "fader w***ing". When they get used like this, they get very irritating very fast. Didn't the new package come with a manual/style guide?
Last edited by Emily Moore on 17 September 2020 11:45am - 2 times in total