Will we also have "The sound of Dorset, Hampshire and the Isle of Wight" (Solent) and "The sound of Bedfordshire, Hertfordshire and Buckinghamshire" (Three Counties), I wonder? Catchy...
'the Sound of the Solent' works well I think.
I'd have thought that the strapline/slogan will be different for each station, as they all are now. What works in Leicester won't for a more rural station.
I think it is to be the same slogan everywhere, but time will tell... Solent used to have 'The Sound of the South' many years ago. They could have 'The Sound of Dorset' on the Dorset feed which has its own breakfast show.
A bit of a shame as I really like the current package and my local station adopted them less then two years ago so they still feel new.
Surrey and Sussex only adopted them last July, the last areas that did so, and they even managed to make a pig's ear of that, by only changing the news, weather and phone number jingles at first, then changing (nearly) everything else a couple of weeks later. Only the travel jingle/bed has remained unchanged, and that seems to be a non-standard one that doesn't relate to either Mcasso package. The new package should at least bring everything back into line in all areas.