New BBC Local Radio jingles

Merseyside are still waiting I think?

Yes, all those, plus Radio Cambridgeshire.



Radio Merseyside got the new jingles last week.

Yeah. Forgot about Cambridgeshire

Cambridgeshire now has the new package.

Meaning that: Radio Kent, Radio London, Radio Berkshire, Radio Suffolk & BBC Essex still haven't received them

Oddly, BBC Radio Suffolk were using the new TOTH hour during yesterday’s afternoon show but back to to the older Mcasso today.

Probably it was a just a taster.

Could of been - Proper launch tomorrow perhaps as today is a Bank Holiday.

Or yesterday afternoon was networked from another station that does have the new jingles, this morning was local programming still on the old ones?

Yes, Suffolk will have been taking regional output on a Sunday afternoon - the country show from Norfolk from 2-4pm, and the soul show from Essex from 4-6pm.

Suffolk were supposed to be the second station to get the new package, weren't they? ISTR a press release at launch saying they'd be next.

The stations are all capable of split jingles though, there shouldn't be any reason why one station should have to use old jingles because the one it's taking a programme from has different ones

Technically they might have that capability, but in practice from the eastern network shows I've heard on Radio Cambs they don't seem to use it. All the network shows go out with generic 'your local BBC radio station' branding, so far with the Mcasso jingles.

The complication with split jingles is you ideally need them all to be the same length on every station playing them. When they're all the same jingle with a different voiceover that's easy. When you're trying to use different jingles from different packages, which are rarely the same length, they become very difficult to use in a way that sounds right on all the station.