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MetalGearRex1,406 posts since 11 May 2016
London London
Now I may be wrong here, but the BBC Sport have tweeted the BBC SPOTY details, and I believe that this is BBC Reith.
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This looks like BBC Reith being used here. Having compared the image you've just posted and the images first used in this thread - it's safe to say that you're correct.

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.
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noggin12,918 posts since 26 Jun 2001

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.


I do hope not - I don't think that all presentation should be using a 'one size fits all' font, there should still be scope for individual channel (and other) brands to express character through their choice of typeface.

I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)
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MetalGearRex1,406 posts since 11 May 2016
London London

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.


I do hope not - I don't think that all presentation should be using a 'one size fits all' font, there should still be scope for individual channel (and other) brands to express character through their choice of typeface.

I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

The above point you’ve mentioned - I’d agree to some extent. The 1997 corporate rebranding of the BBC held the notion that every brand would use Gill; and the personality of the brand would not be in the logo, but in the idents and surrounding presentation.


The logos however, felt plain; BBC management at the time felt concerned that their channel logos needed to be more bolder; hence the introduction of the boxes.

Sure, bringing all BBC branding into line does make some sense; at the same time, it should be bold, modern and fresh. I’d take the ITV 2013 rebrand and Sky’s streamlined refresh last year as evidence of this.
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noggin12,918 posts since 26 Jun 2001
I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

Presumably you mean the BBC blocks - nothing else in the graphic uses Gill Sans.


Yes - I'd call the BBC blocks the core BBC brand. They were the only thing in the graphic that was Gill Sans (or a slight tweak thereof?)
noggin12,918 posts since 26 Jun 2001

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.


I do hope not - I don't think that all presentation should be using a 'one size fits all' font, there should still be scope for individual channel (and other) brands to express character through their choice of typeface.

I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

The above point you’ve mentioned - I’d agree to some extent. The 1997 corporate rebranding of the BBC held the notion that every brand would use Gill; and the personality of the brand would not be in the logo, but in the idents and surrounding presentation.


Yes - but the world is very different to 1997, and channel brands are no longer just an on-screen identity, where a channel ident existed alongside the logo. In these days of channel brands having a life outside of TV (on Twitter, Facebook, Instagram, Snapchat, on iPlayer, and on platforms yet to be devised) the core channel identity needs to have a life of its own - it can't rely on idents. There needs to be both a BBC brand, and a channel brand/identity. The BBC logo arguably provides the corporate identity - I'm not sure you need a corporate typeface to be used for the channel identities as well.

Quote:

The logos however, felt plain; BBC management at the time felt concerned that their channel logos needed to be more bolder; hence the introduction of the boxes.


Yes - arguably the channel colour brand worked better than the boxes themselves. I still associate BBC One with red, more than BBC News.

Quote:

Sure, bringing all BBC branding into line does make some sense; at the same time, it should be bold, modern and fresh. I’d take the ITV 2013 rebrand and Sky’s streamlined refresh last year as evidence of this.


I agree that ITV have a nice look - but I'm not convinced the channel brands serve ITV2-4 as well as ITV. Sky have a very strong corporate look - but it's very 'one note' - which is fine for a Pay-TV operation. I'm not sure Radio 3, 1Xtra, BBC Four, BBC World Service Radio and CBeebies all sit quite as strongly within a common look.
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Joe6,199 posts since 9 Oct 2005
Meridian (South) South Today
I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

Presumably you mean the BBC blocks - nothing else in the graphic uses Gill Sans.


Yes - I'd call the BBC blocks the core BBC brand. They were the only thing in the graphic that was Gill Sans (or a slight tweak thereof?)

No no - I'd agree - but then I was unsure if you were including the word 'sport' in that or similar, which could also perhaps be described as a core brand under some definitions. Just wanted to clarify!
JAS843,164 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
I agree that ITV have a nice look - but I'm not convinced the channel brands serve ITV2-4 as well as ITV. Sky have a very strong corporate look - but it's very 'one note' - which is fine for a Pay-TV operation. I'm not sure Radio 3, 1Xtra, BBC Four, BBC World Service Radio and CBeebies all sit quite as strongly within a common look.

Cbeebies certainly wouldn't. There's a reason why CITV has always defied the corporate styles used on the other ITV channels.
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