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MetalGearRex1,148 posts since 11 May 2016
London London
Now I may be wrong here, but the BBC Sport have tweeted the BBC SPOTY details, and I believe that this is BBC Reith.
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This looks like BBC Reith being used here. Having compared the image you've just posted and the images first used in this thread - it's safe to say that you're correct.

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.
'What is the only planet capable of sustaining life?'
'Mars.'
noggin12,482 posts since 26 Jun 2001

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.


I do hope not - I don't think that all presentation should be using a 'one size fits all' font, there should still be scope for individual channel (and other) brands to express character through their choice of typeface.

I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)
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MetalGearRex1,148 posts since 11 May 2016
London London

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.


I do hope not - I don't think that all presentation should be using a 'one size fits all' font, there should still be scope for individual channel (and other) brands to express character through their choice of typeface.

I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

The above point you’ve mentioned - I’d agree to some extent. The 1997 corporate rebranding of the BBC held the notion that every brand would use Gill; and the personality of the brand would not be in the logo, but in the idents and surrounding presentation.


The logos however, felt plain; BBC management at the time felt concerned that their channel logos needed to be more bolder; hence the introduction of the boxes.

Sure, bringing all BBC branding into line does make some sense; at the same time, it should be bold, modern and fresh. I’d take the ITV 2013 rebrand and Sky’s streamlined refresh last year as evidence of this.
'What is the only planet capable of sustaining life?'
'Mars.'
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noggin12,482 posts since 26 Jun 2001
I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

Presumably you mean the BBC blocks - nothing else in the graphic uses Gill Sans.


Yes - I'd call the BBC blocks the core BBC brand. They were the only thing in the graphic that was Gill Sans (or a slight tweak thereof?)
noggin12,482 posts since 26 Jun 2001

Hopefully this is the start of reforming the entirety of BBC presentation under a single font.


I do hope not - I don't think that all presentation should be using a 'one size fits all' font, there should still be scope for individual channel (and other) brands to express character through their choice of typeface.

I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

The above point you’ve mentioned - I’d agree to some extent. The 1997 corporate rebranding of the BBC held the notion that every brand would use Gill; and the personality of the brand would not be in the logo, but in the idents and surrounding presentation.


Yes - but the world is very different to 1997, and channel brands are no longer just an on-screen identity, where a channel ident existed alongside the logo. In these days of channel brands having a life outside of TV (on Twitter, Facebook, Instagram, Snapchat, on iPlayer, and on platforms yet to be devised) the core channel identity needs to have a life of its own - it can't rely on idents. There needs to be both a BBC brand, and a channel brand/identity. The BBC logo arguably provides the corporate identity - I'm not sure you need a corporate typeface to be used for the channel identities as well.

Quote:

The logos however, felt plain; BBC management at the time felt concerned that their channel logos needed to be more bolder; hence the introduction of the boxes.


Yes - arguably the channel colour brand worked better than the boxes themselves. I still associate BBC One with red, more than BBC News.

Quote:

Sure, bringing all BBC branding into line does make some sense; at the same time, it should be bold, modern and fresh. I’d take the ITV 2013 rebrand and Sky’s streamlined refresh last year as evidence of this.


I agree that ITV have a nice look - but I'm not convinced the channel brands serve ITV2-4 as well as ITV. Sky have a very strong corporate look - but it's very 'one note' - which is fine for a Pay-TV operation. I'm not sure Radio 3, 1Xtra, BBC Four, BBC World Service Radio and CBeebies all sit quite as strongly within a common look.
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Joe6,135 posts since 9 Oct 2005
Meridian (South) South Today
I DO agree that having a corporate typeface that is your own property makes a lot of sense - though presumably the core BBC brand will say Gill Sans (as seen in the SPOTY graphic above)

Presumably you mean the BBC blocks - nothing else in the graphic uses Gill Sans.


Yes - I'd call the BBC blocks the core BBC brand. They were the only thing in the graphic that was Gill Sans (or a slight tweak thereof?)

No no - I'd agree - but then I was unsure if you were including the word 'sport' in that or similar, which could also perhaps be described as a core brand under some definitions. Just wanted to clarify!
JAS842,914 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
I agree that ITV have a nice look - but I'm not convinced the channel brands serve ITV2-4 as well as ITV. Sky have a very strong corporate look - but it's very 'one note' - which is fine for a Pay-TV operation. I'm not sure Radio 3, 1Xtra, BBC Four, BBC World Service Radio and CBeebies all sit quite as strongly within a common look.

Cbeebies certainly wouldn't. There's a reason why CITV has always defied the corporate styles used on the other ITV channels.
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