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New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

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PF
PFML84
A promo for a show on CBeebies before The One Show on BBC 1 with a new endboard and Reith being used for the programme name and time with a bit CBeebies logo centred at the top of the screen. An idea of things to come or what CBeebies promos will look like now?
JA
james-2001
Just seen Reith used for the copyright date at the end of The One Show- is this new? First time I've seen it used for a copyright date.
AN
all new Phil
Might be wrong but I think I saw a trailer for BBC Two earlier that used Reith in the semi-transparent bar for the day and time.
CH
chris
I've seen a copy of an internal email announcing this - but it appears to have made its way onto Twitter too:



No indication that the BBC blocks are to change (that would be madness, surely), but there's a lot of Gill out there - in graphics, on physical signs, engraved into glass, everyone's staff IDs, and in buildings worldwide. We may have a long changeover period ahead!


More than a year after this first post, Reith is still not rolled out. Pretty poor considering ITV, and even the BBC in 1997, has managed to rebrand its whole business overnight.
RO
roo
chris posted:
I've seen a copy of an internal email announcing this - but it appears to have made its way onto Twitter too:



No indication that the BBC blocks are to change (that would be madness, surely), but there's a lot of Gill out there - in graphics, on physical signs, engraved into glass, everyone's staff IDs, and in buildings worldwide. We may have a long changeover period ahead!


More than a year after this first post, Reith is still not rolled out. Pretty poor considering ITV, and even the BBC in 1997, has managed to rebrand its whole business overnight.

Two things: the BBC has many more products than it did in 1997, so coordinating a wholesale change like this 'overnight' would be extremely difficult. With that in mind, avoiding a Big Bang change helps manage the cost of the whole thing, but some particularly high profile applications of Reith are not far away! Wink
MD
mdtauk
The font is also still being updated and refined. I think it is currently up to version 2.3.
VM
VMPhil
The font is also still being updated and refined. I think it is currently up to version 2.3.

The latest version available from the BBC's website is 2.301, dated January 19th.
MD
mdtauk
* The versions I have come across.
PF
PFML84
The differences must be very slight as they look practically identical.
DO
dosxuk
The differences must be very slight as they look practically identical.


It's probably things like ligatures, kerning and hinting that are being altered rather than the actual letter shapes - designing those shapes is only a small part of designing a complete font.
CH
chris
roo posted:
chris posted:
I've seen a copy of an internal email announcing this - but it appears to have made its way onto Twitter too:



No indication that the BBC blocks are to change (that would be madness, surely), but there's a lot of Gill out there - in graphics, on physical signs, engraved into glass, everyone's staff IDs, and in buildings worldwide. We may have a long changeover period ahead!


More than a year after this first post, Reith is still not rolled out. Pretty poor considering ITV, and even the BBC in 1997, has managed to rebrand its whole business overnight.

Two things: the BBC has many more products than it did in 1997, so coordinating a wholesale change like this 'overnight' would be extremely difficult. With that in mind, avoiding a Big Bang change helps manage the cost of the whole thing, but some particularly high profile applications of Reith are not far away! Wink


How many more products are there now compared to 1997?

I also don’t understand how a font can still be being refined after it has already launched?
Last edited by chris on 26 May 2018 11:10pm
IS
Inspector Sands
chris posted:

How many more products are there now compared to 1997?

A lot. In 1997 they just had 2 TV stations, 5 national radio stations, World Service and slightly fewer local/nations stations. The website was minimal, barely a service at all.

Think of all the services and sub brands they have now
Quote:
I also don’t understand how a font can still be being refined after it has already launched?

New characters?

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