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New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

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AN
all new Phil
Have to admit, I expected the rollout of Reith to be a *little* quicker. Surely some things like ECPs, which use Gill Sans, would be an easy change?

17 days later

MO
Moz
Saw this on Victoria Derbyshire earlier. Is it BBC Reith, and if so is it the first use on BBC News?

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KE
KELGE
Moz posted:
Saw this on Victoria Derbyshire earlier. Is it BBC Reith, and if so is it the first use on BBC News?

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Certainly looks like it.
London Lite, Custard56 and Moz gave kudos
MO
Moz


SP
Spencer
And so the sporadic, uncoordinated roll-out of Reith continues. This must be the slowest, most haphazard implementation of a corporate typeface ever. Sadly it typifies the BBC's current shambolic approach to design and branding.
MD
mdtauk
Moz posted:



Something something Labour bias, something something lol

Victoria Derbyshire is a bit of an outlier when it comes to BBC News anyway, its not strictly on brand. So starting there makes sense, as an on-air test for font sizing etc, before the whole of BBC News refreshes their on-air look with BBC Reith. And I think the Serif font will actually help it stand out from ITV, Channel 4, and Sky News

10 days later

RO
Rory
Tweeted by Radio 2 earlier:



JO
Joe
The typeface has been being used on Radio 1 social media for several weeks, despite that station having a strong visual identity already (just pointing out that a brand with a weaker identity might have been a more obvious target!)
JA
JAS84
I'm surprised by this - you would've thought that the BBC Radio logo would be changed to use Reith, and the other promotional graphics updated at the same time.
ST
steveboswell
JAS84 posted:
I'm surprised by this - you would've thought that the BBC Radio logo would be changed to use Reith, and the other promotional graphics updated at the same time.


How does typeface licensing work if you're only using it for a logo? If the BBC were to keep using Gill for the "BBC Radio" bit (and, in any case, won't be swapping Gill out in the BBC blocks themselves), are they still subject to licensing the letters?
DO
dosxuk
JAS84 posted:
I'm surprised by this - you would've thought that the BBC Radio logo would be changed to use Reith, and the other promotional graphics updated at the same time.


How does typeface licensing work if you're only using it for a logo? If the BBC were to keep using Gill for the "BBC Radio" bit (and, in any case, won't be swapping Gill out in the BBC blocks themselves), are they still subject to licensing the letters?


AFAIR, the licencing of the typeface is for the use of the code to generate the letter shapes, not the end result. So you have to licence the font in order to give access to it to your staff, and to create new works with that font. Existing logos and content doesn't attract licence costs just because you use them again.
WH
what
I think Reith is being used in a new trailer style for BBC Four. I don't know when they started this, but one in this style went out after The One Show in Wales.*

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