Well this is quite bizarre. Why spend all that money on changing a timeless font?
Apparently it could save quite a fair bit of money - especially given the amount other fonts such as Gotham and Helvetica gets used and the licenses they'll need.
Then again, the decision could be as simple as someone going
'Well if Channel 4 have one, ITV have one and Sky have one, we need one'
DE88 and denton gave kudos