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New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

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CY
cyberdude
JAS84 posted:
So these websites that claim to be to convert the files are telling porkie pies?

No, there are sites that work.
MD
mdtauk
JAS84 posted:
So these websites that claim to be to convert the files are telling porkie pies?

No, there are sites that work.

It depends on if there are measures taken on the server side to stop it, or if its Base 64 encoded etc. But again, its not a suitable topic for discussion here on an open forum.
WO
Worzel
Better is rather a strong word, particularly with the pejorative way you have described the comparison.

To reverse what you have said: "The Oneness theme is better than a bunch of random helicopter shots from round the country with a stupid red and orange balloon milling around for a few seconds."


Does the balloon better-reflect the values of the channel? Is it a stronger brand identity? Does it reach out to the viewer in a better way? Possibly. Does it adequately reflect transgender disabled prejudice? No. How are you going to get a wheelchair into a hot air balloon??


I don't know how much more inclusive you could be than a globe showing the Earth.


It's discriminating against other planets in the solar system, poor old Saturn! Wink Laughing
Rory, Lou Scannon and cyberdude gave kudos
BB
BBI45
Better is rather a strong word, particularly with the pejorative way you have described the comparison.

To reverse what you have said: "The Oneness theme is better than a bunch of random helicopter shots from round the country with a stupid red and orange balloon milling around for a few seconds."


Does the balloon better-reflect the values of the channel? Is it a stronger brand identity? Does it reach out to the viewer in a better way? Possibly. Does it adequately reflect transgender disabled prejudice? No. How are you going to get a wheelchair into a hot air balloon??


I don't know how much more inclusive you could be than a globe showing the Earth.


It's discriminating against other planets in the solar system, poor old Saturn! Wink Laughing

Or Uranus! Laughing (Other planets are available.)
RE
Rex


I like that arrangement of BBC Sport and BBC One logos (although a BBC should be added to the "one" if used on its own)

What looks slightly odd to me is the URL, which is positioned to the right when the rest is centralised. I wonder if it would work better if the 'sport/one' box was raised slightly and the URL added below centralised.

They’ve since centralised the URL in line with all of the other presentation elements of the promo.

The ‘ Football is for all of us ’ slogan has become badly stretched as a result.
GE
thegeek Founding member
Creative Review on the new typefaces: https://www.creativereview.co.uk/dalton-maag-custom-font-bbc-reith/
PF
PFML84
"...Rolled out over all of the BBC's channels and platforms over the next year".

Interesting.
RD
RDJ
"...Rolled out over all of the BBC's channels and platforms over the next year".

Interesting.


So that'll be the 'oneness' idents written in BBC Reith for 2018 then...... Rolling Eyes
EA
Earlie37
I wouldn't read too much into that really. It probably means the credit squeeze captions will be converted from Gill Sans to it first, possibly promo captions too. Then again, I might be proven wrong (and usually am!)

Will be interesting to see how BBC News roll over to using it. I thought one of the reasons they moved over to Gill Sans, then Helvetica was because some BBC regions had equipment which was limited in terms of the fonts they could use for on air captions etc so they chose those for consistency. Perhaps things have moved on since then?
JA
JAS84
Well, they've been using those two fonts for 17 years. I imagine things will have changed in the nearly two decades since the regions started taking a generic package.
FR
frank
http://www.bbc.co.uk/gel Maybe this has been posted before. The new font works well… certainly a lot more readable. Not so sure about the serif version, though.
CL
clh
Must say reading through the new GEL Typography page, the serif looks really good

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