TV Home Forum

New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

This site closed in March 2021 and is now a read-only archive
RE
Rex
Meteor2 posted:
DarthSidious posted:
I agree that BBC One should have a numerical logo, but I think the current 2 is just as outdated as the 1.


The '1' looked old at the time, being 1920s style. The '2', by comparison, is utterly timeless. Deliberate choices, for sure.

I don't think the three lines for Three works, quite frankly. It's just... Three lines, one with a bit missing.

The pillars of THREE represent the three aims of BBC THREE online; Make Me Laugh, Make Me Think and Give Me a Voice. Works effectively if they’re going through that memo.
LL
Larry the Loafer
nodnirG kraM posted:
To reverse what you have said: "The Oneness theme is better than a bunch of random helicopter shots from round the country with a stupid red and orange balloon milling around for a few seconds."


Getting a hot air balloon to fly around some beautiful scenery and then filming it from a great height takes much more effort than somebody grabbing a camera and saying "right, stand there, hold on for a minute... okay, now go do something else".
JO
Joe
Larry the Loafer posted:
nodnirG kraM posted:
To reverse what you have said: "The Oneness theme is better than a bunch of random helicopter shots from round the country with a stupid red and orange balloon milling around for a few seconds."


Getting a hot air balloon to fly around some beautiful scenery and then filming it from a great height takes much more effort than somebody grabbing a camera and saying "right, stand there, hold on for a minute... okay, now go do something else".

Is that the measure of a successful branding campaign now? How much effort has gone into it?

It's a shame that this BBC One discussion is now being held in here too. Sure, it's kinda relevant but it's been done to death (fortnightly) in the BBC One thread, seems a bit futile and distracting to have it here too.
GM
nodnirG kraM
DarthSidious posted:
I don't know how much more inclusive you could be than a globe showing the Earth.

Racist.
MA
madmusician
Can I just say that I've really appreciated the last two pages and the old-school TVF humour. Thanks, guys.
VM
VMPhil
madmusician posted:
Can I just say that I've really appreciated the last two pages and the old-school TVF humour. Thanks, guys.

*resists urge to post photo of train*
BA
Bail Moderator
globaltraffic24 posted:
I forgot how striking the soundtrack was. The idents reflected the BBC of the time - bold and self-confident. If the BBC is to survive, it needs to inject some of that back into its corporate identity, and quickly.

A confident and proud BBC you say? A BBC like that might make something like this then:


The BBC of today... not so much.
LL
Larry the Loafer
Joe posted:
Is that the measure of a successful branding campaign now? How much effort has gone into it?


Well no effort when into this one and the majority think it's s**t, so yeah. Probably.
GM
nodnirG kraM
Bail posted:
globaltraffic24 posted:
A confident and proud BBC you say? A BBC like that might make something like this then:
https://www.youtube.com/watch?v=10qix8HLEvY

The BBC of today... not so much.

Speaking of small people, he'll be 24 years old next month ....
NJ
Neil Jones Founding member
Loved the Small People production.

On a related note, it was used in a 2007 episode of BBC Four's long running and occasional treat Timeshift programme as part of a wider look of children's programming:


IIRC Timeshift is probably now the longest running strand/programme on BBC Four dating back to its launch.
BK
bkman1990
I think there was a glimpse of the new BBC typeface on the Red Button's TV Feed. It was a BBC Sport Red Button slide which briefly appeared during a live broadcast of the USPGA Championship and then it returned to Quail Hallow.
PF
PFML84
I have it set as the display font for my laptop and I must say it does look very nice and clean. I hope it gets fully rolled out across all the BBC channels and services.

Newer posts