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New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

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SW
Steve Williams
I seem to recall one of the more recent updates/tweaks to Breakfast also took place on a Tuesday. Makes sense as staff can perform any final tests after Monday's edition. Presumably saves coming in specially on a Sunday or extra early on Monday morning.


I don't think it's at all surprising that they want to introduce the relaunch when people are watching, rather than at 6am or midnight when the audience is microscopic. I don't think it's got anything to do with rotas, studio work or anything.

When ITV relaunched in March 1999, it all started with the new 6.30pm bulletin so all the bulletins earlier that day, including the lunchtime news, still used the old set and graphics. Similarly when the COW globe launched in February 1985 they did it at 7pm so they could do it in primetime. No different to what's happening here. It's almost certainly launching at 9am because that's when they want to launch it. If it means Breakfast has the old look, so what?
DE
deejay
It does have something to do with staffing though. There are far more people around to assist with the change, rehearse, test and fix for a daytime launch than there is for an 0600 launch.

Also a launch after a period where a studio (national or regional) is not on air is also very sensible.
JO
Josh
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Stuart, Colorband and Ittr gave kudos
JF
JetixFann450
Josh posted:
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Zelda reference, ey?

But in all seriousness, I can't wait to see these graphics be finally put into use, since what we've seen so far is quite decent.
SH
Sh1ruba
Josh posted:
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Zelda reference, ey?

But in all seriousness, I can't wait to see these graphics be finally put into use, since what we've seen so far is quite decent.

I think it's actually from the Story Mode from Super Smash Bros. Brawl.
JO
Josh
Josh posted:
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Zelda reference, ey?

But in all seriousness, I can't wait to see these graphics be finally put into use, since what we've seen so far is quite decent.

I think it's actually from the Story Mode from Super Smash Bros. Brawl.

No, it's Zelda
SH
Sh1ruba
Josh posted:

Zelda reference, ey?

But in all seriousness, I can't wait to see these graphics be finally put into use, since what we've seen so far is quite decent.

I think it's actually from the Story Mode from Super Smash Bros. Brawl.

No, it's Zelda

Oh yeah, you're right
My bad
NA
natwel27
Imagine if the BBC were set to have a full-on surprise rebrand overnight. If that isn't wishful thinking, I don't know what is! Laughing
SH
Sh1ruba
Imagine if the BBC were set to have a full-on surprise rebrand overnight. If that isn't wishful thinking, I don't know what is! Laughing

That would be quite an accomplishment for them.
JF
JetixFann450
Imagine if the BBC were set to have a full-on surprise rebrand overnight. If that isn't wishful thinking, I don't know what is! Laughing

Don't make our hopes up.
WO
Worzel
Do you think newsreaders will refer to the upcoming new-look news/refresh on Sunday evening for Monday? Or is it not that important saying goodbye to a font? Will we be seeing some 90 second countdowns over this weekend? I suppose these kind of things only matter to us on here.

They will play out an obit package every hour for the old look.


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JO
Josh
I do hope there's a mention of the new look at the end of the 10pm bulletin tonight

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