New BBC America idents

Why do the new idents not have the BBC logo on them or even the name of the channel? Seems a bit odd in comparison to the other channels...

http://www.youtube.com/watch?v=ZoFIAR5yXm0&mode=related&search=

America is a different market, so why should they follow the UK Conventions, also I believe that "Target" logo is their new logo, and the textual one is used on trailers.

The Target has been used as a sub logo, the "|B|B|C| AMERICA" remains on promos and the DOG.

I think it's abit like BBC2 here with the BBC TWO logo and the 2 symbol.

It's SO abc though. A very similar 'a' character, in a circle. Even the light flashes around the edge of the symbol are like those on abc1. Why do this? It's not distinguishing itself from abc very well.

Nothing has beaten these idents IMO

http://upload.wikimedia.org/wikipedia/en/1/10/IDBBCA1999.jpg

its pretty obivous what its supposed to be -an adapted RAF logo

But not to stoopid Americans.