SE
Square Eyes
Founding member
BARB has introduced a new ratings system to measure the attentiveness of viewers watching commercial TV programmes to distinguish appointment-to-view TV from viewers simply 'in the room with the set on'.
Countdown and Watercolour Challenge rate higher than Friends and Ally McBeal as 'must-see' TV programmes, according to new research from Carat Insight.
Coronation Street is the most absorbing programme according to the research, which gives the soap a 86.5% QRP (Quality Ratings Points) figure. Emmerdale, Countdown, Frasier and The Man in the Van also make the top 10, and Scrapheap Challenge and Fifteen-to-One are surprise high scorers.
Across the channels, ITV as a whole comes out on top with the network's average QRP conversion factor at 75% for all adults, compared to 68% for C4.
Countdown and Watercolour Challenge rate higher than Friends and Ally McBeal as 'must-see' TV programmes, according to new research from Carat Insight.
Coronation Street is the most absorbing programme according to the research, which gives the soap a 86.5% QRP (Quality Ratings Points) figure. Emmerdale, Countdown, Frasier and The Man in the Van also make the top 10, and Scrapheap Challenge and Fifteen-to-One are surprise high scorers.
Across the channels, ITV as a whole comes out on top with the network's average QRP conversion factor at 75% for all adults, compared to 68% for C4.