New Bake Off line up confirmed

I think part of it's success is that it appeals to both.

This slide really highlights the success of The Great British Bake Off. The only show to win a top 5 popularity spot for all ages #EdTVFest pic.twitter.com/oMetbsn0Wa

— Pippa Irvine (@pippairvine) August 23, 2017

So, what sort of ratings do you think C4 are hoping for? The show regularly gets 10m+ on BBC 1... will it get anywhere near that?

If there are new idents or a presentation change, tonight would be the best night to launch them. I wonder how viewers would react to Bake Off starting with a dancing fly man before it or a bunch of rocks exploding and people mining the rubble? Or that microscopic bug creature...!

It certainly won't match what BBC One was getting. Personally I think it could be anywhere from 5.5m to 7m. Jay Hunt said it needs 3m to "break even".

Surprising that Channel 4 haven't sponsored the #GBBO hashtag on Twitter today. I would have thought that would have been a gimme.

There is a danger that quite a few people won't realise that it's on. If a new series of GBBO is on the BBC then the corporation's many arms go in to bat for it. Channel 4 has to try a little harder.

Having said that, I can see there already is a promoted tweet so it's possible they were just beaten to the punch.

I suspect there are ISIS captives that know that it's on...

They could opt for a special ident featuring blocks of cake, a mix between the trailer end cap and the simpsons ident.

The end board for the ad had the blocks made out of battenburg, perhaps that will be part of a special ident for the show?

'apparently there's some new show about cake coming up next' Krishnan Guru Murthy sign off at end of Channel Four News.

No new ident, but never seen a double sponsor.

So was there a new ident or pres? its started EARLY!!??1