And of course, it's not just in the breaks where the viewers will be sold things.
Strongly suspect ingredents and cooking equipment will all be product placement items as well.
"I'm worried the base won't cook in time, but because Hotpoint have implemented such an advanced fan assist system, I reckon there'll be plenty of time to add the decorations. Not bad for over £400, is it? Might have to buy one myself."
There was an article in one of the tabloids today about how there won't be product placement in Channel 4 Bakeoff in the context of "there won't be a coffee machine just on the side".
Which was a strange thing to say really as it was often obvious there were hot drinks on offer in the tent, particularly when contestants were drinking from them while waiting for a flapjack to cook/burn/fail in an oven somewhere.
"I'm worried the base won't cook in time, but because Hotpoint have implemented such an advanced fan assist system, I reckon there'll be plenty of time to add the decorations. Not bad for over £400, is it? Might have to buy one myself."
Luckily product placement isn't like that in the UK!
There was an article in one of the tabloids today about how there won't be product placement in Channel 4 Bakeoff in the context of "there won't be a coffee machine just on the side".
Which was a strange thing to say really as it was often obvious there were hot drinks on offer in the tent, particularly when contestants were drinking from them while waiting for a flapjack to cook/burn/fail in an oven somewhere.
Anyone that really enjoyed watching GBBO* while it was on the BBC will still watch it on when it's on Channel 4 regardless of it being in a slightly longer timeslot to accommodate ads. It's popular enough not to matter which channel it's on!
Well, it was, but three quarters of the cast have since left.
A very interesting article in the Guardian on the advertising for the upcoming series of Bake Off (the main headline is there won't be any product placement but there's more interesting stuff in here):
Quote:
“Advertisers think Bake Off is a really, really good property but very few of them have that big chunk of cash to commit, especially in this market,” said one senior media industry executive. “This is interesting for Channel 4, this scale deal is new for them, but this is what ITV experience all the time. Outside the market, people think it is always a bunfight because properties like Coronation Street, Emmerdale and X Factor are amazing opportunities. They are, but they are such big commitments that there might only be two or three realistic bidders.”
…
It is understood that Channel 4 is offering special ads such as a “superspot” that guarantees the same centre break in an episode of Bake Off wherever it airs – on Channel 4, the time-shifted Channel 4+1 and catch-up channel 4seven. These have been selling like hot cakes.
“Our superspot innovation has gone down so well with advertisers that we’ve already nearly sold out the first week of Bake Off in just a couple of days,” said Lewis.
Last week the broadcaster put out a tender to advertisers for creative ideas to put together a Bake Off-themed ad break for the launch show.