CA
Most viewers have followed Prue's advice and fast forwarded the ads.....
Less than 4m actually watching the ads according to Barb, Overnights viewing figures include those who skip them. GBBO is profitable but no where near what C4 said it would be.
http://www.barb.co.uk/viewing-data/monthly-top-30-catch-up-by-audience/
For September not a single episode broke 4m. That's nowhere near what the likes of BGT, I'm a celebrity etc get
Luckily for C4, media journalists clearly have no idea how barb works and what AD buyers actually pay for. There certainly won't be millions off profits for new programming.
Well with 8.5-9 million viewers a week it has paid off.How much money has this brought in to make alots of new programmes
Most viewers have followed Prue's advice and fast forwarded the ads.....
Less than 4m actually watching the ads according to Barb, Overnights viewing figures include those who skip them. GBBO is profitable but no where near what C4 said it would be.
http://www.barb.co.uk/viewing-data/monthly-top-30-catch-up-by-audience/
For September not a single episode broke 4m. That's nowhere near what the likes of BGT, I'm a celebrity etc get
Luckily for C4, media journalists clearly have no idea how barb works and what AD buyers actually pay for. There certainly won't be millions off profits for new programming.
