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New ad for BBC Digital

(November 2005)

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NI
Nini
Just me who liked it then? Shame, didn't freak me out even a bit, might just end up going the way of Cliffhanger sadly, good though that was.

Thing is, how does your average unwashed want to be informed? Bog standard holding card? Feels like no matter how they'll do it the BBC will get stick about it so can never win.
MB
Mark Boulton
BBC TV Centre posted:
Inspector Sands posted:
Why do we need so many adverts for BBC digital channels anyway? There seems to be a new one - which says exactly the same as all those that came before it - every other week

Well, whaddya know, digital TV and radio is the future. It's even better than crappy old analogue TV and FM. Rolling Eyes

I'm assuming the license payer is funding the cost of making all these adverts - are the digital ads made in house, or are they done by an external ad agency?

If it's the latter, then I wonder what the cost is to the license fee payer - and how much of our license is being sidelined into the marketing department to fund the cost of making these digital adverts, which I doubt would not be exactly cheap.

I hate the BBC's plugging of digital services. Call me old fashioned, but it seems that the marketing department has more control over the technical standards, which IMO are inferior. Mono and 128kbps MP2 on DAB - ick; low bitrates on Freeview whereby blocking can be clearly seen on screen (and is even more obvious if it's feds through a TV card and on large TV screens). I would much prefer a decent analogue picture and FM signal as opposed to a digital feed.

I passed a shop window the other day and paused to look at the TVs - they were showing BBC1 and you could clearly see the horrible compression artefacts on the expensive plasma and LCD TVs that sat in the window.


It's far too late now, of course, but I have always maintained that a better idea would have been to go for a hybrid Analog/Digital system, which could still be multiplexed and still be compressed, but could rely on hardier digital data for pixel blocks and palette information like MPEG2, but use packets of analog wave within each block to describe the smaller details (which is the data that tends to get corrupted and mushed-up by compression most, when digital).

It wouldn't happen now, of course, which is a shame.

31 days later

DM
Dominic M
Looks as though the 'faces' trail has now been pulled, according to BBC News Online:

BBC News - BBC drops 'digital face' trails
JA
james2001 Founding member
Seems more to me like it's just run its course, and that's why it's been dropped. The promotion has been ruinning for around 2 months, which seems about right for something like this.
PE
Pete Founding member
I loved it
GS
Gavin Scott Founding member
james2001 posted:
Seems more to me like it's just run its course, and that's why it's been dropped. The promotion has been ruinning for around 2 months, which seems about right for something like this.


Why would it "seem that way" to you when the BBC have admitted the trail has been pulled due to complaints?

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