JO
During LWT's final months Trish & Glen seemed to be the only ones to still proudly say the LWT name & also the "your weekend ITV" tag, shame when you go back 5-6 years prior to 2002 when LWT had unveiled that last excellent package, at least they had one last go during their final years, they seemed to be one of the few regions who still cared by the end (or that's the impression I get at least).
Or "now" more commonly.
Local promos (made in Leeds) were common on Tyne Tees as well right up until 2002 -- although they always seemed to be rather half-arsed efforts compared to when Newcastle produced their own.
Leeds really did seem to be on a mission to make presentation as bland as possible towards the end. The rot really started to set in in September 1996 -- at this point station name-checking became rarer and the "coming next" routine was axed. It was downhill all the way from there and it was a welcome relief when pres moved to London in 2002.
The irony is that YTV used to take their continuity *very* seriously -- in the 1980s it was like a well-oiled machine when even the BBC was a bit slapdash at times. By the end they just seemed to be content to get something on-screen. Crossfades were poorly timed (and on TTTV at least they faded the sound at the same time as the vision rather than stepping it), the fading of the anno's mike was inconsistent and often jarring and they would frequently clip the end of trailers etc.
Tyne Tees on the other hand had just become pretty slick around 1991-2 (after being *very* clunky up to that point, which they got away with due to their friendly approach), only for all that to be thrown into flux in 1993 and never recovered.
The Carlton and Meridian stations always seemed much more professional in the late 90s/early 2000s. Meridian was totally unremarkable -- bland in the style of the early-90s YTV -- but LWT and Carlton weren't bad.
Local promos (made in Leeds) were common on Tyne Tees as well right up until 2002 -- although they always seemed to be rather half-arsed efforts compared to when Newcastle produced their own.
Leeds really did seem to be on a mission to make presentation as bland as possible towards the end. The rot really started to set in in September 1996 -- at this point station name-checking became rarer and the "coming next" routine was axed. It was downhill all the way from there and it was a welcome relief when pres moved to London in 2002.
The irony is that YTV used to take their continuity *very* seriously -- in the 1980s it was like a well-oiled machine when even the BBC was a bit slapdash at times. By the end they just seemed to be content to get something on-screen. Crossfades were poorly timed (and on TTTV at least they faded the sound at the same time as the vision rather than stepping it), the fading of the anno's mike was inconsistent and often jarring and they would frequently clip the end of trailers etc.
Tyne Tees on the other hand had just become pretty slick around 1991-2 (after being *very* clunky up to that point, which they got away with due to their friendly approach), only for all that to be thrown into flux in 1993 and never recovered.
The Carlton and Meridian stations always seemed much more professional in the late 90s/early 2000s. Meridian was totally unremarkable -- bland in the style of the early-90s YTV -- but LWT and Carlton weren't bad.
During LWT's final months Trish & Glen seemed to be the only ones to still proudly say the LWT name & also the "your weekend ITV" tag, shame when you go back 5-6 years prior to 2002 when LWT had unveiled that last excellent package, at least they had one last go during their final years, they seemed to be one of the few regions who still cared by the end (or that's the impression I get at least).