Network Ten Rebrand

Seems to be just graphics, I don't think any of the Ten stations have had a new set in ages, maybe that'll change..

Thanks to the posters of MediaSpy for these...

OSP (includes promos, more idents etc....)



Idents:











Sponsorship Billboards:




Another version of the relaunch promo which focuses on the programming:

Bloody hell, I really hate this.

As someone who lives in Australia, I LOVE this rebrand. 10 now has the best look on Australian TV IMO. Its fantastic.

It makes 9 and 7 feel dated now.

More idents, also includes a lineup menu at the start as well.

The voice overs on Aussie trailers are something else, lot's of over the top echo/reverb and 'voice over man style'. Maybe it's because our trailers over here are quite vanilla but it just seems a bit trashy. I guess the closest we have is Channel 5's style.

Yeah, I do find the excessive audio effects on promos to be quite cheesy AF, I don't think even American promos are that excessive.

Home and Away went through a phase in the mid-00s of doing almost Hollywood style promos. As others say, I think part of the thing is over here we don't go in for big slick programme promos.

Wrong aspect ratio but here's a suitably OTT promo...

Rebrand gets a thumbs up from me

Is the new 10 type face an in-house font or a drawing like the ITV logo?

Well, the font 10 uses in promos is called Barlow. That's their corporate typeface