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Network Ten Rebrand

Split from International Presentation (October 2018)

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CO
Conor98
My name for the rebranded Eleven would be ×10 (pronounced Times Ten)
Simple enough but on screen, they could add different words to suit the programming or feel of the channel
Like for example "Fun ×10", "Action ×10" "Totes emosh ×10"
Sounds better than Ten Peach, don't you think?
OR
orange
My name for the rebranded Eleven would be ×10 (pronounced Times Ten)
Simple enough but on screen, they could add different words to suit the programming or feel of the channel
Like for example "Fun ×10", "Action ×10" "Totes emosh ×10"
Sounds better than Ten Peach, don't you think?


...I’ll take your word for it.
lukeshep, Joe and TopOfTheHour gave kudos
CO
Conor98
_Tom_ posted:
My name for the rebranded Eleven would be ×10 (pronounced Times Ten)
Simple enough but on screen, they could add different words to suit the programming or feel of the channel
Like for example "Fun ×10", "Action ×10" "Totes emosh ×10"
Sounds better than Ten Peach, don't you think?


...I’ll take your word for it.

What's that supposed to mean?
BR
Brekkie
Still just rumoured names according to that article. Annoying too how one is prefixed 10 and the other Ten - that seems unlikely.

These names have been flying around a few weeks and been some criticism over naming the Male orientated network "Boss" and the female one "Peach".
HC
Hatton Cross
Suspect 'boss' and 'peach' are code names, to stop the real names leaking out, and wrecking the big press launch..
BR
Brekkie
Suspect 'boss' and 'peach' are code names, to stop the real names leaking out, and wrecking the big press launch..

Just like Oneness was for the big BBC1 relaunch. Wink Wink
DB
dbl
If the Oneness concept had stuck with the Christmas Day style a few years ago, then it wouldn't have been as bad.



Oh well.
JB
JexedBack
https://mumbrella.com.au/eleven-and-one-to-become-ten-boss-and-10-peach-in-ten-network-channel-rebrand-547400
The new names for Eleven and One have been confirmed.
They'll be renamed as Ten Peach and Ten Boss ahead of the upfronts next Wednesday


For a second there I thought you said Tinned Peach.

Very odd
WH
Whataday Founding member
_Tom_ posted:
Seems like thats what they are gonna do. That weird TEN in a circle certainly isnt strong or bold enough. Its will be interesting to see what CBS does with its TEN property. And the are not seemingly just putting lipstick on a pig. Lots of behind the scenes changes as well.


I don’t know about you but I always found the Ten logo to be iconic, not disputing some change might be good but the logo still holds up.


Absolutely, it's an incredibly iconic logo in Australia which is all the more remarkable considering it was only introduced in the 90s:



The above is still one of my favourite idents of all time.
AB
ABC Australia
_Tom_ posted:
I... peach? what?

Yeah, the Australians themselves are already baffled by the names...

They think CBS will ruin Network Ten


As someone who used to work at Network Ten, i completely disagree. The Network was in a dire situation and CBS has come along and rescued it. The mood among staff is better and there's more optimism about the future.
DE88, Brekkie and dbl gave kudos
MO
Mouseboy33

Well, they're owned by an American corporation now so of course, they had to come up with nonsensical names.
I just hope the logos don't look silly.

Here we go again.... Rolling Eyes
CO
Conor98
_Tom_ posted:
I... peach? what?

Yeah, the Australians themselves are already baffled by the names...

They think CBS will ruin Network Ten


As someone who used to work at Network Ten, i completely disagree. The Network was in a dire situation and CBS has come along and rescued it. The mood among staff is better and there's more optimism about the future.

Oh, I see.
Well, let's hope you're right once the upfronts come around.

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