Network Ten Rebrand

I've noticed Network Ten has been using the '10' logo in their presentation - I wonder if they'll switch to a numeral again...

i.e.



and this

Seems like thats what they are gonna do. That weird TEN in a circle certainly isnt strong or bold enough. Its will be interesting to see what CBS does with its TEN property. And the are not seemingly just putting lipstick on a pig. Lots of behind the scenes changes as well.

Brand-wise, the current (TEN) logo format has been in use since 1991 with a few changes here and there. The last time the number '10' was used was during the infamous '10 TV Australia' period from 1989-91, though as stated previously the number '10' has appeared in promos more recently, but there's no indication so far of a radical change to the logo so far

I don't think they'll nab the Sam Mularczyk branding, they'll probably mostly inspire from it. Knowing Ten, it may be inconsistent like their current branding.

I honestly wouldn't mind if they did though.

https://mumbrella.com.au/eleven-and-one-to-become-ten-boss-and-10-peach-in-ten-network-channel-rebrand-547400
The new names for Eleven and One have been confirmed.
They'll be renamed as Ten Peach and Ten Boss ahead of the upfronts next Wednesday

I... peach? what?

I don’t know about you but I always found the Ten logo to be iconic, not disputing some change might be good but the logo still holds up.

Yeah, the Australians themselves are already baffled by the names...

They think CBS will ruin Network Ten

Those names make no sense. I'd have called them E10 (Entertainment Ten, like E4), and S10 (a reference to One originally being a sports network). The main network being N10.

That's an odd name. I'd have called them "chazzwazzers".

Well, they're owned by an American corporation now so of course, they had to come up with nonsensical names.
I just hope the logos don't look silly.