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NBCUniversal and Sky Launch global ad buying tool

Advertisers can now buy ads across all platforms globally (May 2020)

From Reuters
(Reuters) - Comcast Corp (CMCSA.O) units NBCUniversal and Sky said Monday that advertising across both of the media companies can now be purchased through the same tool, as the firms look to attract more global advertisers and weather the coronavirus pandemic.

U.S. cable television provider Comcast warned last month it expects weaker advertising revenue in its second quarter as sports, which often attracts major TV ad dollars, are postponed during the health crisis. The U.S. TV industry as a whole could see up to $12 billion in lost revenue in the first half of the year, according to research firm eMarketer.

Advertisers can now use NBCUniversal’s tool One Platform to purchase ads on UK-based Sky’s networks, the companies said.

“This effort matters more now than ever,” said Linda Yaccarino, chairman of advertising and partnerships for NBCUniversal, in an interview, adding that the automated tool could lower costs for advertisers.

By using One Platform, brands can buy ads to target viewers based on age and gender, the traditional metrics by which TV commercials are sold, or in more advanced ways, such as by the types of content they watch.

“This is designed for the consumer to get the ads that will be most relevant to them, and it’s better for the marketer,” Yaccarino said.

Right Now Everyone at NBC Universal is playing this song..... (I feel like Money...) Crazy this song is 10 years old.
Last edited by Mouseboy33 on 12 May 2020 1:00pm - 2 times in total
I'm here to give you something to talk about! You're Welcome.
dbl London London
Gimme that moneeeey Very Happy
JasonB London London
Money, Money, Money, Moneeey!
Have you washed your hands?
Rofters Granada North West Today
If you can’t beat em join em
Together as one in hating oneness.
Josiah. and Mouseboy33 gave kudos
whoiam989 World News
If you can’t beat em join em

Duh, I was thinking about posting it, but then I thought the lyrics wouldn't suit the mood.

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