WH
That's a rather romantic way of looking at it.
Thames' owners treated it as a cash cow, and they spent most of the 80s trying to get the best price for it. When they lost the franchise they threw no end of tantrums trying to scrape back programming rights which they had previously signed away to the network.
LWT was driven by cutting programming for religion, the arts and current affairs to spend more money on its shiny floor shows. Towards the end of the 80s they were planning on becoming a publisher broadcaster (similar to what Carlton became) by selling off LWT Productions. With the new franchise looming, they decided against that and instead they made 700 people redundant and streamlined the entire organisation to the bone.
Once LWT won its franchise, there was a very ugly spat with Granada over the hostile takeover bid. LWT didn't want this, but this wasn't because they were afraid Granada would lower programming standards, it was because LWT wanted to be the big ITV company. It frantically tried to take over Yorkshire, Anglia and Scottish TV rather than be swallowed up by Granada.
As I said before, it is foolish not to see the greedy businessmen behind the pretty ident.
Whataday
Founding member
The problem isnt so much the merges it was who was controlling the merges, and I do believe if other ITV stations like LWT and thames had been kingmakers who might have had a better ITV overall.
That's a rather romantic way of looking at it.
Thames' owners treated it as a cash cow, and they spent most of the 80s trying to get the best price for it. When they lost the franchise they threw no end of tantrums trying to scrape back programming rights which they had previously signed away to the network.
LWT was driven by cutting programming for religion, the arts and current affairs to spend more money on its shiny floor shows. Towards the end of the 80s they were planning on becoming a publisher broadcaster (similar to what Carlton became) by selling off LWT Productions. With the new franchise looming, they decided against that and instead they made 700 people redundant and streamlined the entire organisation to the bone.
Once LWT won its franchise, there was a very ugly spat with Granada over the hostile takeover bid. LWT didn't want this, but this wasn't because they were afraid Granada would lower programming standards, it was because LWT wanted to be the big ITV company. It frantically tried to take over Yorkshire, Anglia and Scottish TV rather than be swallowed up by Granada.
As I said before, it is foolish not to see the greedy businessmen behind the pretty ident.