MTV UK to close 3 music channels

I'm guessing that as advertising has dwindled so much they still resort to keeping teleshopping on air.... Still to think maybe few or more so years ago MTV was airing teleshopping for 4 hours per channel (VIVA was maybe 6 or 8?) but to me that was the beginning and a warning sign (I get channels can choose to show it or not but looks very last resort), as pretty much channels like MTV/VH1 we're 24 hours, surprised why they haven't closed at 4am to resume at 6am or as MTV OMG its 6am to 9am?

The EPG for the 3 channels which are closing has been updated, with listings to mark the closure of the channels (the Sky EPG is slightly different to Digiguide for MTV OMG):

MTV OMG:
4-6am
OMG! It's Goodbye!
It's time to say goodbye! We are very sad here at MTV as we bid farewell to one of our beloved channels. Join us as we celebrate everything that is MTV OMG.

MUSIC: MTV Rocks: Thanks For The Memories
On: MTV Rocks
Date: Monday 20th July 2020 (starting in 4 days)
Time: 00:00 to 04:00 (4 hours long)

Get your torches and wave them in the air as we say goodbye to one of our rockstar channels. Thanks for the memories MTV Rocks!

MUSIC: Club MTV: The Last Dance
On: Club MTV
Date: Monday 20th July 2020 (starting in 4 days)
Time: 00:00 to 04:00 (4 hours long)

Sadly, the time has come to stop all the bells and whistles as we say goodbye to a channel that has provided the purest dance playlist around. Join us for one last dance with our beloved Club MTV!

After 6am, the EPG is directing viewers to the other channels:

MTV OMG:
MTV OMG IS NO LONGER AVAILABLE
Please head to MTV HITS to catch your favourite MTV music programming.

Club MTV:
CLUB MTV IS NO LONGER AVAILABLE
Please head to MTV BASE to catch a new weekly Club MTV Chart on Fridays at 7pm.

MTV Rocks:
MTV ROCKS IS NO LONGER AVAILABLE
Please head to MTV MUSIC to catch a new weekly MTV ROCKS Chart with Jack Saunders on Sundays at 10pm.

So will the Spice Girls - Goodbye be the last song played on MTV OMG, with a dance remix of it played on ClubMTV and a rock remix of it on MTV Rocks? Seems to be a tradition now to use that song, or Viva Forever.

Maybe the last song on MTV Rocks will be The Final Countdown by Europe, and the last song on Club MTV will be Save The Last Dance For Me.

I hope they use Viva Forever.

Sorry but I can't take that for Club MTV I really can't are they having a laugh?
"Sadly, the time has come to stop all the bells and whistles as we say goodbye to a channel that has provided the purest dance playlist around. Join us for one last dance with our beloved Club MTV!"


Even for MTV Rocks its pretty pathetic really....
Get your torches and wave them in the air as we say goodbye to one of our rockstar channels. Thanks for the memories MTV Rocks!

I wonder if they'll expand the list as it goes or again will it be similar to the other channels stick to what they know....
Let me guess it won't be "pure dance" when the channel launched it'll be more pop on the blow out....

In regards to the changes and the highlights of charts on the other stations how long will they last?

At least they're acknowledging they're going off air rather than just suddenly ending as often seems to be the case.

MTV Rocks -- U2 Beautiful Day? Club MTV - U2 Better Than The Real Thing (Perfecto Mix).... just suggested that for a laugh but even highlighting these 2 songs its rare you see them played on those stations let alone where they suggesting people to go...

Now confirmed on the Sky EPG that MTV Music+1 and Comedy Central Extra+1 will be closing next Tuesday at 7am.

MTV+1 is currently still showing listings after this though.

I'll give them credit on that one

Is this the beginning of +1 channels going too? I'm guessing Sky carries more +1's than Virgin does...

The closure of the +1 channels will save a bit of transponder space, transponders that are leased from SES (Astra) which costs money. The removal of HD channels that's been happening lately also save space.

Sky in Germany has been doing a similar thing: https://rethinkresearch.biz/articles/sky-deutschland-signs-dth-death-sentence-with-channel-cull/

Sky is focusing on-demand content more and more as OTT doesn't have the usual transmission cost overheads, this includes streaming linear channels. They're gradually moving towards where Sky without a dish will probably be the only option.

On a quick count, Sky has around 70 +1 timeshift channels, Virgin has around 45.

https://rxtvinfo.com/sky-channel-list-uk
https://www.virginmedia.com/content/dam/virginmedia/dotcom/documents/Redwood/ChannelGuide_1_July_2020.pdf