Would they not be better getting rid of either MTV Hits or MTV Music or at least rebrand one of them to something else as they are basically the same playing recent chart hits?
I'm guessing they haven't thought that one out or on the other they believe that playing the same stuff on both the viewers wouldn't tell much of a difference anyway!
I'm guessing it's based on viewing figures.
The fact that half (4 out of 8 ) of their music channels are based on recent chart music shows that's where the majority of the viewers are, and that will still be the case after the closures (2 out of 4 channels).
The fact that MTV still has 8 music channels, more than any other broadcaster, together with declining viewing figures, doesn't make this announcement much of a surprise really.
My money is on Trace Urban as the next channel to either close, or rebrand as a chart music channel. Its ratings have improved recently, but only because of the addition of chart music in the morning
Last edited by kernow on 13 July 2020 6:12pm