I wonder if MTV R will be TMF rebranded? I certainly can't see the TMF name live on for much longer, seeing as it is now heavily promoted as being part of the MTV family.
I saw a similar thing presentation wise on MTV Hits last night at midnight with a DOG saying Its All News in the top right hand corner. It didn't last long as today it was back to normal
Still, it could be worse. Remember the huge straplines used for songs and artists in the late 90s that nearly covered the entire screen. Even an Oasis took the mickey out of it in one of their singles.