If this is true it does seem like it's giving a lot of ammunition to the BBC bashers, but I think there is a legitimate question about whether the BBC should be trying to take viewers from a well established show.
To me, the license fee should be being used to produce something distinctive, not this kind of cynical "me too" effort.
Agreed, Steve. I am a BBC lover and always have been but this is not the type of activity they should be concentrating on right now.
Personally, I think BBC1 and 2 during the day should either show archive material, news, and educational/public service programme.
Commercial channels find it a lot harder to make money in off peak hours. They should be left to it as much as possible.
However at peak time, all is fair in love, war, and must see TV so all channels, howsoever funded, should bring out their big guns.