More4 USA

More4 has adopted a new colour scheme for the upcoming US election:
http://s176.photobucket.com/albums/w191/2007TopGearDog/More4US.flv

I do like More4's elegantly simple idents. Unlike so many other channel idents, they don't pummel viewers with the brand but instead subtly lead into programming whilst still getting the 'you're watching More4' message across.

I've a small section on this at http://www.theidentgallery.com/more4-us2008.php

True. Shame the channel is so crap though. Poor man's BBC4,

They don't help themselves though. The multi-emmy award winning John Adams is getting played out at 5.30pm on a Saturday to a minuscule audience when it should be at the centre of their US season in a primetime slot and a (slightly) bigger audience.

Similarly they may have lost their Monday night films and documentaries, but their True Stories strand is well respected and has a few gems amongst it, but again it seems to be lost in the schedules.

I miss The Last Word. At least that had some depth..at times

I like More4's idents, but I think this American version needs a bit of blue. Just a thought.

As in the end frames of the ident ...

http://www.theidentgallery.com/more4/MORE4-2008-USID-1-4.jpg

and the trailer graphics ...

http://www.theidentgallery.com/more4/MORE4-2008-USTRAILER-1-4.jpg

Indeed!