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New presentation Jan 23rd (January 2012)

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RO
roo
That one is a bit of a mindf*ck. There's not quite enough physical context for my brain to be convinced it's a genuine parallax effect - instead it feels like a badly tracked composite shot.
JO
Jonny
That one is a bit of a mindf*ck. There's not quite enough physical context for my brain to be convinced it's a genuine parallax effect - instead it feels like a badly tracked composite shot.

mhm, I also wondered if it may have been a deliberate artistic intention, to purposely make it seem slightly off/imperfect... but that doesn't fit with the rest of the set so I'll err on the side of c*ck up.
DO
dosxuk
baa posted:
Joe posted:
Not a fan of this ident, as the inset zooms out at a different pace to the wall, which just looks jarring...

Oh, I don't like that either. I had forgotten.

Hm, didn't get that feeling at all because I figured it was a window looking out.


http://home.vis-is.co.uk/data/grabs/more4mirror.png
From this shot in the ident, I thought it was supposed to be a mirror... but the long reveal on MitM's website makes it look like a window... Either way, the two objects don't track at the same speed - especially the "wall" shot - it speeds up and slows down at different times and rates to the "flippers" shot.
GE
thegeek Founding member
Is it a Hitchcock-style track-and-zoom which is messing with the perspective?
SC
scottishtv Founding member
M@ posted:
Thinking something is fresh is subjective.

That's not what I asked. I asked why people think they are "clean"? I don't find tens (or hundreds) of flapperboards attached to inanimate objects making for a clean image. Clean to me suggests a lack of objects or a lack of clutter. These seem to be the opposite of that.

Indeed, in that first ident shown - with the circular thing on the wall - the tiles were so distracting my eyes weren't drawn to the logo forming up on the right.
BE
Ben Founding member
I think the presentation outside the idents could be described as clean, even by your own interpretation of what that means. Lots of white space, a small and simple typeface etc, even the logo is fairly small.

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