More4

A bit more info here.
http://www.channel4.com/info/press/news/more4-re-brand-unveiled

Not keen on the trailer endboard. Too much white space on the right side of the screen.

I love it. Like others have said, very fresh and modern. and a bold step from the previous package which was very dark. Now I wish BBC had something like this...

Wow, there really is nothing to criticise here.

I don't know what to say... utterly brilliant.

I think it's great, actually. Fresh, clean, and generally rounded off quite well.

That boardwalk looks familiar. It's in Dungeness on the southern coast.

Here a photo I took of it in 2005:
http://www.flickr.com/photos/mmorelli/16396625/

Actually, they've missed a trick with the trail endboard transitions - just a wipe rather than a flipbook animation?

Again, picky.

The dog makes the channel looked like its called 4e.. don't they have a channel with a similar name already..?

I like all of it - clean, fresh, every detail thought of - but the logo bothers me. In many ways, it's a shame the old one went. It's was great. This somehow feels a bit unfinished. The E does just hang there and isn't too visible. It isn't too much of a problem and won't be when it's finished, but it is really the only thing that lets this down.

Not a fan of this ident, as the inset zooms out at a different pace to the wall, which just looks jarring...

When I first saw the new logo I lamented the loss of the old one. But I have to say I've completely changed my mind on this. The brand had become a bit stale and nobody really knows what More4 is, well, for. Even though I'm not happy at the gradual change from highbrow programming to lifestyle, this new brand is brilliant and expresses the channel much better than the old one. Of course I could just be crazy considering the idents are just a load of flipping plastic panels, but the animation is superb.

I quite like the idents, but the lettering on the logo is almost impossible to make out. Perhaps it would work better if the logo was bigger.

Mind you, I've only watched them on t'interweb: it probably looks much clearer on the TV.