Clearly the idea with that logo is to reference the original multi-coloured version of Channel 4's blocks logo. I definitely prefer More4's current logo, and think that if they must change it, they should make it a variation of the Channel 4 logo. The main problem with the identities of the 4 channels is that they don't match each other. Individually, they're fine, but they're not coherent.
The main problem with the identities of the 4 channels is that they don't match each other. Individually, they're fine, but they're not coherent.
True, but in outline, the new More 4 logo matches the E4 logo much closer now though. That said, the original "4" is so distinctive that it would be difficult to get
any
sister-channel variation to look truly consistent.
make it a variation of the Channel 4 logo. The main problem with the identities of the 4 channels is that they don't match each other. Individually, they're fine, but they're not coherent.
Something like this was said in the BBC TV at 75 thread: they're so different, and don't share any common elements, so it isn't an issue. Not like the BBC ones which have so many different variations, yet try to look somehow similar - and all building on the BBC blocks. With those you haven't lots of different things competing with the core logo - the 'One', the radio logos, which, whilst not looking so bad, does weaken that main BBC element a little. It can just produce a mess that one could call inconsistent - but with Channel 4's group of channels, it's not a mess because they're so contrasting.