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More 4

Anyone have any info? (February 2005)

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PA
pad
So.

When's it coming. Any news on the branding? What shows will it broadcast? What audience is it aimed at?

Any More 4 info here.
PA
pad
Did a google.

New Controller for More 4:

Quote:
Channel 4 documentaries chief Peter Dale has been appointed controller of C4's proposed over-35s' digital channel, More 4.

According to Broadcast, the move suggests a reassessment of More 4's emphasis away from mixed entertainment to factual programming with a public service broadcasting focus.

Broadcast says much of the channel's £10m-£20m programming budget will be spent on factual commissions. Channel 4 was recently urged to sharpen its public service broadcasting role by media regulator Ofcom.


So its a factual channel for over 35s. Hmm.
BR
Brekkie
It was due to launch in the Spring, but has now been delayed to the Autumn.

The budget has been increased to £30m a year to include more original commissions, alongside factual repeats from C4.

C4 are now inviting branding companies, including in-house team 4 Creative, to design the presentation for the channel.

See DS: http://forum.digitalspy.co.uk/board/showthread.php?t=191970

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