Go compare Adverts

Maybe the next stage of the advert could be to send Sue round to the houses of the 43 people who complained and blow them up as well. I know its pot, kettle coming from a poster on TV Forum but some people really do need to get a life.

No doubt ASA will uphold the complaints and ban the advert!

I just hope not

Curious URL.

Well you could replace it with http://www.dailymail.co.uk/news/article-2169157/Daily-Mail-creates-mountain-out-of-molehile-over-tennis-stars-shooting.html

It's all the rage. Cheap'n'easy way of getting yourself up the search ladder.

Or maybe you were just referring to this snippet:



David

They've now edited the advert so that, instead of him crawling out at the very end of the advert, he now crawls out straight after the explosion scene, before Sue reveals her identity.

Pathetic.

It was already a pretty feeble idea. "Annoying character gets blown up with bazooka".

How much did the new agency take for that wheeze?

There was nothing wrong with the original.

I think the ad is great, riding on the annoyance the character has caused for most watchers. If only Compare the Market could do the same, their ads are terrible now.

I don't understand how that solves matters. If anything, it's reinforcing that he's survived - most people will probably see the Go Compare endcap and assume the ad's finished.

Well, no, that's not really the vernacular of these narrative-led ads, is it?

As its being presented as a story, particularly one which spans several slots within a junction, people will stay tuned to see the little epilogue. Some people may be thick, but if they know anything it's the language of television.

What its done is to indicate that Sue Barker is laughing at having blown Gio into a crater - NOT that she has successfully terminated him.

I mean - the whole conceit of the ad is that she's out to kill him; and they've gone and wrecked it because of the complaints of a few morons who probably find Tom & Jerry too violent.

When you get into analysing an ad campaign because of the creative flaws in it (as opposed to being "annoyed" by its theme or something), then its not working.

Are you saying that someone should try and kill off the meerkats?

If they did, there would probably be a lot more complaints about it (even though they aren't real meerkats) than the Go Compare advert.