M&M still peaks around 100,000 viewers, but this is nothing compared to it's tenure on Freeview, when it would get about 300-500,000 on a good week. It's top rated programme at the moment seems to be
On The Buses
.....
Damn straight, where am I going to watch On The Buses now.
Bloody Marvellous. I missed Men & Motors after it disappeared from Freeview. I just get a free-to-air satellite system and now Men & Motors is closing. If it ever does survive it's more likely to be free-to-view (not convinient), a pay channel, or not on satellite at all.
Look at it this way, ITV took M&M off Freeview for ITV Play, that went belly-up, and now ITV Play has been axed outright! No consolation to M&M and its fans obviously but in their greed they have ended up sacrificing a successful formula.
I really think M&M is abit of a duplication of the same market they are aiming at with ITV4. I think it was inevitable that they would either sell it or close it and start ITV5 with the EPG slot on Sky.
They're not going to get much for it anyway (and 49% goes to Sky). They really are down the back of the sofa for pound coins with this sale
You really do get the impression that ITV are resigned to a steady cycle of managed decline until the rotting corpse is finally bought up for a pittance by some foreign media company.
Their core channel is stuffed, and they are spending increasing sums of money on multichannel offerings that get hardly any return on the sums they put in, while cheap but established non-core business like M&M are shut down.
The whole thing has a smell of Ford or GM about it.
You really do get the impression that ITV are resigned to a steady cycle of managed decline until the rotting corpse is finally bought up for a pittance by some foreign media company.
Their core channel is stuffed, and they are spending increasing sums of money on multichannel offerings that get hardly any return on the sums they put in, while cheap but established non-core business like M&M are shut down.
The whole thing has a smell of Ford or GM about it.
Firstly, M&M isn't being shut down.... it's being sold.
The sell off of non-core assets makes perfect sense. It can concentrate on it's 4 TV channels and websites without all the extraneous stuff like football clubs and parts of other channels. They ended up with a lot of odd investments because of the mergers, a company needs to be focussed
Men and Motors is a bit of an odd channel, and it doesn't have a great reputation either. It's been mostly forgotten about amongst it's peers - Living, Bravo, UKTV, Discovery etc
How come the various LWT comedies went to M & M, instead of ITV3?
Only reason I can think of is they were only licensed for satelite broadcasts & ITV had some rerun rights to use, so put them on M & M as it's only broadcasts on satelite & ITV 3 broadcasts on both satelite/cable & terrestial, which wouldn't work.( Shades of the ITV 2 & 3 + 1 rights problem!)
How come the various LWT comedies went to M & M, instead of ITV3?
Only reason I can think of is they were only licensed for satelite broadcasts & ITV had some rerun rights to use, so put them on M & M as it's only broadcasts on satelite & ITV 3 broadcasts on both satelite/cable & terrestial, which wouldn't work.( Shades of the ITV 2 & 3 + 1 rights problem!)
This is what i'm worried about, will shows like On The Buses get a run on ITV3, so far ITV3 has failed my expectations!