Yes, the end cap remained on screen for a long time and we had an apology over it before cutting briefly to an itv logo, then the sponsorship sting.
Either there was an issue with timing or the playout of the sponsorship. I assume a trailer was dropped somewhere to make up time if it was the latter.
I always thought Channel 4 missed a trick by not picking up this pair and trying a chat show in the 5pm slot. Considering everyone else is doing quizzes a chat show with likeable presents should serve a niche in that spot.
MA
mannewskev
Channel 4 has a history of doing something great in a previously "beige" slot (07:00 - 09:00 with The Big Breakfast, 12:30 - 13:30 with Light Lunch, 17:00 - 18:00 with Richard and Judy and 18:00 - 19:00 with TFI Friday) then not following it up longer term. All these slots are crying out for innovation again...
Channel 4 has a history of doing something great in a previously "beige" slot (07:00 - 09:00 with The Big Breakfast, 12:30 - 13:30 with Light Lunch, 17:00 - 18:00 with Richard and Judy and 18:00 - 19:00 with TFI Friday) then not following it up longer term. All these slots are crying out for innovation again...
To be honest, The Big Breakfast and Richard & Judy were quite 'long term' commitments - I think the real problem for C4 was finding something which would match up to viewers' expectations.
If they were to innovate in the 5pm slot I could see it working - they're up against two (albeit popular) quiz shows, whatever antiques show BBC Two can fish out of the barrel and the weakest news service on the main five channels. Breakfast is a different kettle of fish - I just don't think there is the audience for it any more.
Channel 4 has a history of doing something great in a previously "beige" slot (07:00 - 09:00 with The Big Breakfast, 12:30 - 13:30 with Light Lunch, 17:00 - 18:00 with Richard and Judy and 18:00 - 19:00 with TFI Friday) then not following it up longer term. All these slots are crying out for innovation again...