MediaGuardian's Top 100

MediaGuardian have released their top 100 most powerful people in the media
http://media.guardian.co.uk/top100/0,,500000,00.html

1. Mark Thompson
2. Steve Jobs
3. Rupert Murdoch
4. Sergey Brin and Larry Page
5. Andy Duncan
6. Charles Allen
7. Michael Grade
8. Jana Bennett
9. Bill Gates
10. Paul Dacre
11. Jenny Abramsky
12. Rebekah Wade
13. Andy Coulson
14. Kevin Lygo
15. James Murdoch
16. Simon Shaps
17. Helen Boaden
18. Tessa Jowell
19. Jonathan Ross
20. Charles Dunstone
21. Ashley Highfield
22. Luke Johnson
23. Sir Martin Sorrell
24. Viscount Rothermere
25. Peter Fincham
26. Les Hinton
27. Tom Moloney
28. Russell T Davies
29. Sir Richard Branson
30. Sir David and Sir Frederick Barclay
31. Dawn Airey
32. Sly Bailey
33. Ricky Gervais
34. Murdoch MacLennan
35. Alan Rusbridger
36. Dame Marjorie Scardino
37. Lesley Douglas
38. Paul Abbott
39. Ivan Fallon
40. Ralph Bernard
41. Robert Thomson
42. Chris Wright
43. Tony O'Reilly
44. Trevor East
45. John Witherow
46. Mark Damazer
47. Richard Wallace
48: Nick Robinson
49. Richard Desmond
50. Andy Parfitt
51. Paul O'Grady
52: John Bryant
53. Simon Kelner
54. Nigel Bogle
55. Liz Forgan
56. Max Clifford
57. Jamie Oliver
58. Fru Hazlitt
59. Paul Jackson
60. Peter Bazlagette
61. Roly Keating
62. Roger Alton
63. Gerhard Zeiler
64. David Kershaw
65. Craig Newmark
66. Jane Lighting
67. John Smith
68. Richard Scudamore
69. David Bergg
70. Ceri Thomas
71. Dan Chambers
72. Johnny Hornby
73. David Mannion
74. Jane Featherstone
75. Nicholas Coleridge
76. Simon Cowell
77. Ed Richards
78. Julian Bellamy
79. Lionel Barber
80. Steve Morrison
81. Anthony McPartlin and Declan Donnelly
82. Sir Frank Lowe
83. Richard Littlejohn
84. Richard Woolfe
85. Alison Sharman
86. Matthew Freud
87. Patience Wheatcroft
88. Jane Tranter
89. Trevor Beattie
90. Duncan Edwards
91. John Ryley
92. Shaun Woodward
93. Sir Christopher Meyer
94. Carolyn McCall
95. Peter Hill
96. Victoria Pile
97. Bob Shennan
98. Stephen Lambert
99. Ron Jones
100. Greg Dyke

Do you agree with the list, discuss

(When this was mentioned on DigitalSpy, some members hadn't heard of number 1)

I'm sorry but how can Steve Jobs be more powerful than Rupert Murdoch? Steve Jobs is quite high up but i wouldn't say number 2!

And Charles Allen? Riggghttt.....

Curious that Gates scores so highly, since really apart from MSNBC I can't think of any major media interests MS have, and I thought they had reduced their influence in MSNBC some time ago. Combined with his attempts to reposition himself as more of a philanthropist - apart from whoring out the Xbox 360 to MTV, he's hardly an influential media mogul.

You are both thinking of Media to narrowly.

Steve Jobs think iTunes, iPod, iMac, Podcasts etc.
The iTunes Music Store podcast chart is the no.1 distribution chain for podcasts in the world.

Yes but Rupert Murdoch owns the Media, and is a much more established name in the Media than Steve Jobs. Yes Jobs has been around for decades, but it's only been in the last 5 years that he's appeared in the media market. And even so only the music market. Yes he has Pixar, but they aren't as massive as the Murdoch empire surely.

Is the use of an Apple computer (c. 1976) not a form of media?

Apple Computers are used in the Media industry, but so are pencils. Would you class the CEO of a stationary company as part of the media just because their products happened to be used in the industry as well as many others? I would say the only part of Apple which could be classed as in the media is the iTunes Music Store. Yes it's a revolutionary thing and has changed the world, but i wouldn't class him higher than Rupert Murdoch. His Disney/Pixar involvement isn't exactly BBC, or News Corporation either is it?

So you're saying that Charles Allen, the head of the country's biggest commercial TV network.... isn't powerfull?

I guess the producers of Love Island were just outside at 101 then!

Can you watch TV programmes or listen to radio programmes on a pencil?



I think that the main diffrence is that Jobs is in the ascendancy, whereas Murdoch has been around for a while, is gearing up for retirement and isn't as influencial as he once was. In a popularity poll, a lot more people would vote for Jobs over Murdoch. The only thig hat Murdoch has going for him at the moment is Myspace, which is currently the in-thing. Whether this gives him any power is another matter

On the other hand I'd disagree wit you about iTunes - it's not exactly unique or revolutionary (I would say that Napster beat them to it in terms of digital audio), nor was the iPod the first of it's kind, or some may argue the best of its type. It's popular and influencial though, mainly because of the branding and aesthetics and it becoming fashionable

Well no, but that reply was just an answer to the argument of Steve Jobs' personal computer empire being a factor of him being so high.



Napster just invented a way of illegally transferring music over the internet. Napster were talked about a lot yes but were never in the marketplace because they were of course an illegal website at the time. Apple were revolutionary in that they were the first company to really get the general public into buying music legally over the internet and playing it on an MP3 player on the move. The idea of transferring music over the internet and playing it on an MP3 player wasn't revolutionary when Apple started it yes, but they were the ones who essentially won over the market, what with the stylish and eventually must-have iPod. The success of the iPod led their Music Store to be just as popular because they were marketed together. It's just the Betamax/VHS thing really. One may have come earlier, and perhaps of been better, but the other knew how to work the market more, and perhaps just got lucky.

I never understand how people like Jonathan Ross get so high up these lists. He hosts a chatshow and a radio programme... surely someone like Dawn Airey should be higher up than him?!