ITV are might be misunderstanding audience knowledge teasing Barrowman and then revealing someone not known at all to some of the viewers who really like Barrowman - they wont feel surprised but confused. Tricks like that work best when both are known to the same section of the audience or have similar levels of general fame.
I do expect at least one clickbait tabloid article of viewers puzzled when Skin and Kellis are unmasked but the show is established enough that hardly any viewers who don't know them will switch off.
The 25-50 generation is clearly the target audience - there is no one with a target base under that (Unlike in the USA where they had an internet star. ) and only really Alan Johnson as a name over 50's might be expected to recognize more than much of the target group,
Last edited by BM11 on 24 January 2020 12:49pm - 8 times in total