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M&S Adverts

(December 2005)

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PE
Pete Founding member
Adam posted:
I've never seen any of those adverts with "Simply Food" on. Perhaps there's a regional variation on ITV & C4, because as far as I know, there's only one branch of Simply Food in the North East region.


You mean that waste of space in Whitley in that shopping centre where they wanted me to *PAY* to park in the disabled bay. The cheek of it.

I had the roast potatoes from the first advert and they were *rubbish*. Mind that doesn't stop the adverts being fab and making my mouth water.
PU
Purpleduck
It's just "food porn" really isn't it?! Wink
:-(
A former member
StuartPlymouth posted:
The adverts are very well done. They emphasis the quality and steer clear of the fact that M&S food is expensive.

I usually treat myself to M&S food at Xmas, I suspect I am not the only one. Very Happy


You think?

The ad reminds me of a dodgy used car salesman. "This ain't your usual Mondeo junk squire, it's the Ghia model with electric heated mirrors and satnav mate".

Cheap and tacky to my ears. The food itself is overpriced, overrated rubbish as well.
GE
thegeek Founding member
cat posted:
AFAIK, Simply Food is a joint venture with another company; it's not just M&S.
The Simply Food stores in train stations, motorway service stations, and the like are operated under franchise by Select Service Partner (part of the Compass Group behemoth).
You'll sometimes see SSP on the shelf edge tickets for sandwiches and the like. Presumably so the EPOS system can charge you more for the privilege of buying it in a station.
TE
Telefis
Mich posted:
if they had used the tagline "This is not just food, this is M&S", not only would it be less of a mouthful, it would advertise the whole brand rather than just food.


Fully agreed. It's too much of a mouthful, especially the first time you hear it - the repeating of the word 'food' is jarring.
"This is not just food, this is M&S" would be perfect.

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