What makes a good TV promo?

Hi,
Can anyone answer this question?
" What makes a brilliant and stunning tv promo?
I would love if you can support me with guidelines and parameters to make a full integration between graphics and editing
thanks

The following link may be of some use to you:
http://prod.promaxbda.org/uk/awards/nominations.aspx

It's a list of outstanding TV promos which have been nominated for this year's PromaxBDA awards.

Thanks Chie, the link is helpful. Thanks

As long as you use this as the soundtrack you should be fine. If you were asking last month, I would have said this.

interesting david .. really nice
do you have any link or study about tv promo editing

any other references concerning this?

As with any edit job it's down to what material you have, budget and time.
Watch the show and note down the best sections and go from there.
If it's for a TV station, any graphics will probably have a corporate look which will include fonts.
The same look may in the show itself unless it's been bought in from another company.
The BBC's "Who Do You Think You Are?" USA versions were a good example of this. A similar content but differnt captions and styles seem at odds with the UK originals which may explain why they were tucked away on a late sunday evening schedule.