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'Make a note'

Ads revealed as the new BT service, 118 500 (August 2003)

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EH
Ed Hammond
Yes, I saw the Vagisil ad. It was extremely coy, as I remember, mentioning the words "feminine hygiene" about four times in one setence. Mind you, I suppose they can't be much more specific on television, can they?
NW
nwtv2003
I am actually suprised that they did advertise vagina cream, in a way it is a bit of a taboo, same with condoms and other 'private' products. (BTW There is a really funny bit in the film 'Me, Myself and Irene' which has an embarassing moment for this women who has to buy vagina cream)

Anyway I have seen these ads now and I do not hope that they are not for a directory enquires service, I don't think it'll be for Yellow Pages, as they already have the James Nesbitt ads for 118 247 going out on the radio. Frankly how many Directory Enquires services do we need?

Plus I like the new ad for 118 118, with Keith Harris and Orville making a cameo!
JA
james2001 Founding member
It seems a bit of a shame (nut no suprise) that 118 118 is the most well known of the new directory enquiries service, but is also (As far as I can tell) the msot expensive, especially if you use their "put you straight through" service.
PE
Pete Founding member
james2001 posted:
It seems a bit of a shame (nut no suprise) that 118 118 is the most well known of the new directory enquiries service, but is also (As far as I can tell) the msot expensive, especially if you use their "put you straight through" service.


I myself would ring 11 88 88 even though their advert is not as good as it was.
FU
fusionlad Founding member
Just seen the 'Make a Note' adverts on Sky Sports, and it was revealed that the campaign is for the new BT directory service, 118 500.
FU
fusionlad Founding member
james2001 posted:
It seems a bit of a shame (nut no suprise) that 118 118 is the most well known of the new directory enquiries service, but is also (As far as I can tell) the msot expensive, especially if you use their "put you straight through" service.


To be put through only costs 9p a minute, it's the 49p call to 118 118 in the first place that's a bit harsh.

Details on all the services here.
BR
Brekkie
Wouldn't 118 192 have made more sense?
PE
Pete Founding member
Brekkie Boy posted:
Wouldn't 118 192 have made more sense?


often said it would give BT an unfair advantage
TI
This Is Granada
Ed Hammond posted:
Yes, I saw the Vagisil ad. It was extremely coy, as I remember, mentioning the words "feminine hygiene" about four times in one setence. Mind you, I suppose they can't be much more specific on television, can they?


What ITV Region was it on? For some reason, I always see it on Scottish TV. Now that is strange. Do ladies in Scotland have a .........well you know.

As for make a note - well they are starting to get on my nerves. I watch Granada to get away from Break flashes etc, now this is worse. Anyway, I now turn over when the ads are on.
JA
james2001 Founding member
fusionlad posted:
To be put through only costs 9p a minute


Only? 9p a minute is very expensive!
JA
jay Founding member
I read in The sun a few weeks ago that "Double 1, Double 8, Double 8 - We'll Save You!" is actually the cheapest of Directory Inquiries 118 Numbers.
(Anyone like my singing voice?? Pop Idol 3 watch it...)
MN
MarkN Founding member
jay posted:
I read in The sun a few weeks ago that "Double 1, Double 8, Double 8 - We'll Save You!" is actually the cheapest of Directory Inquiries 118 Numbers.
(Anyone like my singing voice?? Pop Idol 3 watch it...)


According to Oftel's newdirectoryenquiries.com:

118888 - 20p per minute
118800 - 19p per minute

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