M7's Liberty TV

I've been watching Liberty TV (Sky Digital Ch202) a bit more than usual recently and have noticed that there are never any ad breaks and AFAIK it's a free-to-air channel, not included in any Sky World packages. Does anyone know how it is financed, or whom this M7 is?

Can anyone help?

Mark Grindon

AFAIK M7 are a French TV company, like M6 (!)
I saw Libery Tv today and it was showing how stains can be removed with Orange juice (no joke)

Well, someone has to watch it...

No, only joking. I've never sat down and actually watched it. I've heard that it isn't brilliant but I suppose its their for the small audience that it attracts and that is what multi channel TV is about. Narrow casting.

it ads itself as family safe viewing. thats an instant turnoff.