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Lorraine, weekdays on ITV

Split from Daybreak relaunch with Lorraine and Aled (July 2014)

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The new promo for Lorraine starting on 1st September 2015, with LORRAINE. Not sure if there is a new look on the cards or not, mainly thinking this due to the L on the table at the end.
FA
fanoftv
The new promo for Lorraine starting on 1st September 2015, with LORRAINE. Not sure if there is a new look on the cards or not, mainly thinking this due to the L on the table at the end.
http://www.youtube.com/watch?v=dz0ICs2uUjQ


I thought this too, but maybe it's just a nice set design touch for the promo.

Did you notice how the promo was not in HD even down to the end board? It was very noticeable going back to back with the This Morning promo.
TV
TV Archive
The new promo for Lorraine starting on 1st September 2015, with LORRAINE. Not sure if there is a new look on the cards or not, mainly thinking this due to the L on the table at the end.
http://www.youtube.com/watch?v=dz0ICs2uUjQ


I thought this too, but maybe it's just a nice set design touch for the promo.

Did you notice how the promo was not in HD even down to the end board? It was very noticeable going back to back with the This Morning promo.


I didn't originally but looking at it now you can defiantly tell. If they did just have the L as the logo it would make sense. Lorraine has been on breakfast TV for 30 years and I assume most people know who she is by now.
FA
fanoftv
Very true. Though the current circles logo works well and has evolved from the Daybreak Mk II branding very well.

15 days later

AA
Aaron_2015
New logo, titles and graphics for Lorraine. Plus new music (which is a variation of the 2012 music). Additionally, there was no ad break between GMB and Lorraine.
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TV Archive
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UB
UBox
To me it looks like all of the work has gone into the transitions and new theme. The graphics all seem very 'separate' if you see what I mean.
FA
fanoftv
A lovely new version of the theme and using the 'L' to make a new logo. The menu graphics have changed to rounded rectangles although the name captions seem to be the same rising circle design as before. I like the transition into the studio.
AA
Aaron_2015
The new music is amazing, I love the Caribbean/tropical feel to it.
FA
fanoftv
FA
fanoftv
I've cut out the theme audio here
JB
JasonB


Going by those titles, it looks like This Morning will have a similar style to their titles.

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