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New look Loose Women

Moving to TVC Studio 2 on 16th April 2018 (August 2013)

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WH
Whataday Founding member
Cando posted:
bazinga posted:
Hmm, when was the last time ITV wanted to revamp something and failed..
Ermm, Daybreak Rolling Eyes
Seriously tho, I thought Loose Woomen was high in the ratings ..


No and as I said above it never did rate that well either. I'd say it only survives because it costs very little unlike today with Des and Mel. The article in the opening post is nonsense, it never had anything like 2m viewers. The Big problem for ITV is that The One O'Clock news is a ratings monster and often gets close to a 40% share. It even out rates the prime time ITV News at Ten.
Back in 2005 ITV introduced the one hour ITV lunchtime news in order to dent it but it only ended up boosting the One O'Clock news as the new lunchtime news programme was filled with awful filler.

The fact that they are only handing panellists 12 week contracts suggests that the show might be getting shorter runs while ITV experiments with the slot.



Also, Loose Women is one of the most popular shows on ITV Player, and clips on YouTube rate very highly. The programme (and its co-hosts) regularly hit the headlines for all manner of reasons, and they continue to attract decent guests. In this day and age, the impact of a programme reaches far beyond the initial ratings.
:-(
A former member
Well the BBC understands that point surly ITV can aswell? But still it could go up market while keeping the fluff? Roise O donald did that in 2007, in the View.
GO
gottago
TV Dan posted:

Can't think of anything worse, I wish This Morning would scrap The Hub - the area its set in looks so cramp, it's usually hosted by presenters who can't read a comment out without stumbling, and are people really that interested in what other viewers think? Always comes across as just a meaningless time filler to me.


I was convinced The Hub would be axed almost as quickly as it was added. It really does add sod all to the show and I agree it comes across as nothing but filler.
BR
Brekkie
It seemed to be introduced to feed Schofield's obsession with Twitter though. It might not add much to the show but I don't think it detracts either, and it's handy filler in between items.
FA
fanoftv
Didn't ITV try a more serious daily conversation programme with three at 3, a couple of years ago?
JO
Jon
fanoftv posted:
Didn't ITV try a more serious daily conversation programme with three at 3, a couple of years ago?

Yes.
NG
noggin Founding member
Whataday posted:

Also, Loose Women is one of the most popular shows on ITV Player, and clips on YouTube rate very highly. The programme (and its co-hosts) regularly hit the headlines for all manner of reasons, and they continue to attract decent guests. In this day and age, the impact of a programme reaches far beyond the initial ratings.


Does that matter to advertisers though?
:-(
A former member
noggin posted:
Whataday posted:

Also, Loose Women is one of the most popular shows on ITV Player, and clips on YouTube rate very highly. The programme (and its co-hosts) regularly hit the headlines for all manner of reasons, and they continue to attract decent guests. In this day and age, the impact of a programme reaches far beyond the initial ratings.


Does that matter to advertisers though?


Yes since there ads would/could also cover the "ITV Channel" Players.
NG
noggin Founding member
623058 posted:
noggin posted:
Whataday posted:

Also, Loose Women is one of the most popular shows on ITV Player, and clips on YouTube rate very highly. The programme (and its co-hosts) regularly hit the headlines for all manner of reasons, and they continue to attract decent guests. In this day and age, the impact of a programme reaches far beyond the initial ratings.


Does that matter to advertisers though?


Yes since there ads would/could also cover the "ITV Channel" Players.


My point was about the "impact" - i.e. hitting the headlines for all manner of reasons. Yes - ITV Player will generate advertising revenue in addition to the broadcast advertising sales (be interesting to know the relative income/costs of advertising)

I guess any YouTube income would be based on ITV-uploaded clips rather than those put up by anyone else?
DA
David
noggin posted:
I guess any YouTube income would be based on ITV-uploaded clips rather than those put up by anyone else?


ITV could also claim ownership of clips uploaded by other people and then choose to either removed them, block them in certain territories (Channel 4 went through a stage of blocking clips for UK users but allowing them elsewhere where they weren't competing with 4od) or allow them to stay and put Google ads on the clips with the profits presumably being shared between ITV and Google.
Last edited by David on 26 August 2013 11:36pm

38 days later

JW
JamesWorldNews
Breaking News:

Kaye Adams is to return to Loose Women later in the year, fuelling speculation that Carol Vorderman is leaving.
Coleen Nolan is also returning to the show. Coleen will be back on Monday next week, in fact.

Surprised at both.
WA
watchingtv
JamesWorldNews posted:
Breaking News:

Kaye Adams is to return to Loose Women later in the year, fuelling speculation that Carol Vorderman is leaving.
Coleen Nolan is also returning to the show. Coleen will be back on Monday next week, in fact.

Surprised at both.


DigitalSpy reporting the 3 way lead duty role.

http://www.digitalspy.co.uk/tv/news/a520600/Coleen-nolan-kaye-adams-return-to-loose-women.html

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